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Analyst recommendation RBC Direct Investing

Your expert
Oskar G.
Fact checked by
Gyula L.
Jan 2024
Personally tested Personally tested
Data-driven Data-driven
Independent Independent

Are analyst recommendations available at RBC Direct Investing as of January 2024?

Like the majority of online brokers, RBC Direct Investing offers analyst recommendations, giving you regular advice on whether to buy or sell specific stocks/assets.

My key findings in a nutshell
Oskar Golebiowski

I've thoroughly tested RBC Direct Investing services with our analyst team by opening a real-money account and these are my most important findings:

  • RBC Direct Investing provides trading recommendations by analysts
  • Analysts use company data, news or price trends to advise whether to buy/hold/sell an asset
  • Use other tools such as news feeds, charts or data to develop your own judgment
  • Try not to rely on a single recommendation if possible
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How trading recommendations work

Which stock should I buy? And is it a good time to buy it, or should I wait a bit more? These are probably the questions you'll ask most often as a long-term equity investor. Luckily, many brokers have experts on hand who will answer these questions in very precise terms, in the form of analyst recommendations or trading ideas.

So what does an analyst recommendation look like? These usually come in newsletters, or are posted on the trading platform or the broker's website; and they advise you to buy, hold, or sell a specific stock. Analysts often assign a target price to a stock over a specific time horizon - e.g. predicting that stock X will rise from the current $100 to $120 in the next 12 months.

Alternatively, analysts sometimes give an overweight or underweight recommendation for a stock, meaning the stock should have a bigger/smaller weight in your portfolio than it does in popular stock indices like the S&P 500.

The quality of analyst recommendations and other research tools such as news or charts can make a big difference in your trading comfort and confidence. Thankfully, RBC Direct Investing offers a user-friendly suite of research tools for investors like you.

What are analyst recommendations based on? They can be based on fundamental analysis; that is, how the company is performing and what its future prospects are, including what's going on in its industry or the wider economy. There is also technical analysis, which looks at recent stock price movement patterns to predict which way the stock price may go in the short term.

As a long-term stock investor, you should probably focus on fundamental analysis to pick the right stock for you, although technical analysis may be helpful in picking the right entry point once you have settled on a promising stock.

Eager to seek out advice or improve your investment skills? Check out our overview of the most popular learning tools for long-term investors.

Other research tools at RBC Direct Investing

If you feel like digging deeper and need more data to make up your mind about buying or selling a stock, you can use the following tools at RBC Direct Investing:

  • Fundamental data - find out about companies' business performance and valuation
  • News feed - stay on top of breaking news about stocks and the general economy
  • Charting - spot price patterns using various technical indicators
  • Quality educational texts - learn about the basics of trading and investing

If you want a second opinion, or if stock recommendations aren't available at your broker, you can find sites that aggregate analyst opinions on a specific stock. For example, they would rate a stock 'buy' or 'strong buy' if a majority of analysts issued a buy recommendation recently.

Besides these, we encourage you to monitor business news sites, check out educational YouTube videos or attend free online courses to broaden your knowledge of the stock market or a specific stock.

Best brokers if you are new to investing

Are you the kind of investor who still needs a little help finding your way around? Check out our top list of the best brokers for beginners, where you'll find brokers that offer low fees, easy-to-use trading platforms, and helpful educational and research material.

Check out this short video for a behind-the-scenes peek into how our experts personally test and evaluate brokers.

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Author of this article

Oskar Golebiowski
Oskar Golebiowski

Oskar is a former Canadian broker expert for BrokerChooser. Oskar's goal is to bring transparency to investors in the Canadian stock brokerage market. With a bachelor’s degree in finance and over 3 years of business experience, Oskar has tested many different investing platforms in the past. His aim is to provide unbiased and honest reviews of the best tools available to Canadian investors.

Everything you find on BrokerChooser is based on reliable data and unbiased information. We combine our 10+ years finance experience with readers feedback. Read more about our methodology.

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