Beginner's guide to buy Google shares

Written by
Gyula L.
Fact checked by
Tamás D.
Updated
Feb 2023

Buying shares in Google (GOOGL), one of the world's largest technology companies, is a popular choice for many investors looking to grow their wealth by investing in the stock market. However, if you're new to investing in stocks, it can be overwhelming to know where to start.

This beginner's guide on how to buy Google shares will help you navigate the process, from understanding the basics to choosing the right brokerage firm and executing your first trade. You'll be able to confidently make your first investment in Google, whether you're looking to invest for the short or long term.

How much is it to buy a stock in Google?

The cost of buying one Google share depends on the stock's current share price, as well as the fee of the specific trade. The latter is called a commission, which is the fee that your brokerage firm charges you for executing the trade.

As of February 9, 2023, Google stock was trading on the market at approximately $100 per share. Don't forget though that stock prices can show significant change from one day to the next, so you should always check the day's actual stock price first, prior to making a final decision to invest.

When buying shares in Google, you could be charged a trading fee by your brokerage firm, called a commission, the size of which can change depending on your brokerage. Fortunately, more and more online brokers now provide stock trading without any commission.

Find the right brokerage for buying Google stock

Our experts here at BrokerChooser have developed several useful tools to save you time finding answers to your questions.

The fastest way to find an answer to how much it costs to buy a share of Google stock, and see which brokers have zero-commission trading, is by using our Brokerage Fee Calculator. Here you can check exactly how much it costs to buy shares in Google at the current market price, at each broker. Commission-free brokers are listed at the top and highlighted.

Also try our Find My Broker tool to see which zero-commission brokerages are available in your country, and check out Compare Brokers to compare the fees offered by brokerage firms, side by side.

How to buy your first share in Google

If you are just getting into the stock market and preparing to make your first stock purchase ever, try our step-by-step guide that we prepared just for such a case. Here we guide you through the process of opening your first brokerage account and buying your first stock, should it be Google or some other stock.

Can you buy one share of GOOG or GOOGL?

Yes, it is possible to buy only one share of Google stock, whether it be a GOOG or GOOGL share.

In fact, with the increasing availability of fractional shares, you can buy even less than one Google share.

Shares traded on the stock market can be bought one by one, at the current share price. There is no minimum number of shares that you need to buy.

More and more brokerages today offer the possibility to buy so-called fractional shares, which means there is no minimum amount of money you need to have in order to own stock in Google. This method allows you to a piece of the stock that is even less that one full share.

Find out which brokerages offer fractional trading by using Compare Brokers (check under the 'Markets and products' heading). You can also read about a good example of how to buy fractional shares at an online broker.

What do you need to do to buy Google shares?

Here is a quick beginner's guide on how to buy shares of Google:

  1. Find a good online broker: In order to buy Google shares, you will have to open an account at a brokerage firm that provides access to the NASDAQ stock exchange.
  2. Open an account at the selected broker.
  3. Fund your brokerage account: Once you have opened an account, before placing an order to buy shares you'll need to fund the account by depositing money. 
  4. Place an order: If you've decided how much you want to invest, place an order to buy Google shares through your brokerage account.
  5. Monitor your investment: After you've made your Google stock purchase, you should review the stock's performance regularly, as well as follow news and any financial announcements.
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Further reading

Author of this article

Gyula Lencsés, CFA
Gyula Lencsés, CFA

Gyula is a former analyst expert and Head of Content at BrokerChooser. With over a decade in finance, he led content creation at BrokerChooser and personally evaluated some of our 100+ listed brokers. He opened real-money accounts, executed transactions, and engaged with customer services, offering firsthand assessments. Prior to BrokerChooser, he managed mutual funds in wealth management, trading stocks, ETFs, bonds, commodities, forex, and derivatives. His goal: simplify the hunt for top brokers in a dynamic investment landscape.

Everything you find on BrokerChooser is based on reliable data and unbiased information. We combine our 10+ years finance experience with readers feedback. Read more about our methodology.

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