How to buy Google (GOOGL) stock

Written by
Gyula L.
Fact checked by
Tamás D.
Apr 2023

If you want to buy Google shares, you will need to have a brokerage account at an online broker like Interactive Brokers. Once you opened a trading account, log into it, search for Google shares on the trading platform, enter the number of shares you wish to buy, and click buy. This will initiate the purchase of shares, or execute the buy order in trading lingo.

6 Steps of buying Google shares

  1. Find a good online broker, use our broker finder tool if you are stuck
  2. Open your brokerage account
  3. Deposit money into your account
  4. Log in to the trading platform
  5. Buy Google ( GOOGL ) shares
  6. Review your Google position regularly

Best 5 brokers for buying Google shares

Interactive Brokers is a US discount broker. It is listed on a stock exchange and regulated by several authorities, including top-tier ones like the FCA and the SEC. Visit broker
eToro is a global social trading broker. It is regulated by top-tier authorities such as the UK's FCA and Australia's ASIC. eToro USA LLC does not offer CFDs, only real crypto assets are available. Visit broker
eToro USA LLC; Investments are subject to market risk, including the possible loss of principal
Fidelity is a US stockbroker. It is regulated by top-tier authorities SEC and FINRA. Visit broker
Zacks Trade is a US discount broker that also allows international clients to open an account. Zacks Trade is a division of LBMZ Securities, which is regulated by SEC and FINRA. Customers are protected by the SIPC scheme, up to $500,000 (including a $250,000 limit for cash). Visit broker
Charles Schwab is a US discount broker, regulated by top-tier US authorities the SEC and FINRA. The company is listed on the New York Stock Exchange and holds a banking license. Visit broker

Is Google stock safe to buy?

Google is a large cap company with a solid balance sheet, steady revenue and profit growth. As such, Google is among the safer stocks to buy in the long run. Nevertheless, stocks are risky assets, so if you are a short-term investor, be prepared for possible declines in the share price.

How much does it cost to buy Google stock?

As of July 3, 2022, one Google share cost $2,175; the share price moved in a range of $2,037.69 - 3,030.93 in the last 52 weeks. Expect to pay some brokerage fees in addition to the actual share price. A good solution to investing in Google without buying one full share is to purchase fractional shares of GOOGL.

How to buy Google fractional shares?

If you do not want to buy a full Google share, you can cut costs by owning a part of a share. These are called fractional shares. Many online brokers like Interactive Brokers, Robinhood and TD Ameritrade, allow their clients to invest in fractional shares.

GOOG vs GOOGL shares

Shares with the GOOGL ticker are common Class A shares, which give their owners voting rights. GOOG shares on the other hand, are Class C shares with no voting rights.

The price difference between the two types is usually negligible, with GOOGL shares being more expensive. The third type, class B shares are not publicly traded; they belong to the founders and employees of Alphabet, the company behind Google.

Reasons to buy Google stock

Alphabet (GOOGL) is a stable company with solid growth, making it a reliable investment in the long term. Key Alphabet financial features:

  • Healthy balance sheet
  • Solid free cash flow
  • Stable YoY revenue growth
  • Very strong market position
  • High investment in R&D

About Google

Google is a US tech company, traded on the NASDAQ stock exchange under the GOOGL ticker. In addition to being the leading search engine in the world, Android and other tech products and services also run on Google. If you'd like to buy Google stocks, you will need to find a broker that gives you access to the NASDAQ stock exchange because that is the main venue where Google shares are traded.

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Further reading

Author of this article

Gyula Lencsés, CFA
Gyula Lencsés, CFA

Gyula is a former analyst expert and Head of Content at BrokerChooser. With over a decade in finance, he led content creation at BrokerChooser and personally evaluated some of our 100+ listed brokers. He opened real-money accounts, executed transactions, and engaged with customer services, offering firsthand assessments. Prior to BrokerChooser, he managed mutual funds in wealth management, trading stocks, ETFs, bonds, commodities, forex, and derivatives. His goal: simplify the hunt for top brokers in a dynamic investment landscape.

Everything you find on BrokerChooser is based on reliable data and unbiased information. We combine our 10+ years finance experience with readers feedback. Read more about our methodology.

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