If you want to buy Google shares, you will need to have a brokerage account at an online broker like Interactive Brokers. Once you opened a trading account, log into it, search for Google shares on the trading platform, enter the number of shares you wish to buy, and click buy. This will initiate the purchase of shares, or execute the buy order in trading lingo.
- Introduction
- 6 Steps of buying Google shares
- Best 5 brokers for buying Google shares
- Is Google stock safe to buy?
- How much does it cost to buy Google stock?
- How to buy Google fractional shares?
- GOOG vs GOOGL shares
- Reasons to buy Google stock
- Google stock availability at selected brokers
- About Google
6 Steps of buying Google shares
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Find a good online broker - use our broker finder tool if you are stuck.
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Open your brokerage account.
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Deposit money into your account.
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Log in to the trading platform.
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Buy Google (GOOGL) shares.
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Review your Google position regularly.
Best 5 brokers for buying Google shares
| Interactive Brokers is a US discount broker. It is listed on a stock exchange and regulated by several authorities, including top-tier ones like the FCA and the SEC. | Visit broker | |
| eToro is a global social trading broker. It is regulated by top-tier authorities such as the UK's FCA and Australia's ASIC. eToro USA LLC does not offer CFDs, only real crypto assets are available. |
Visit broker
eToro securities trading offered by eToro USA Securities Inc, member of FINRA & SIPC. Investing involves risk. |
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| Fidelity is a US stockbroker. It is regulated by top-tier authorities SEC and FINRA. | Visit broker | |
| Zacks Trade is a US discount broker that also allows international clients to open an account. Zacks Trade is a division of LBMZ Securities, which is regulated by SEC and FINRA. Customers are protected by the SIPC scheme, up to $500,000 (including a $250,000 limit for cash). | Visit broker | |
| Charles Schwab is a US discount broker, regulated by top-tier US authorities the SEC and FINRA. The company is listed on the New York Stock Exchange and holds a banking license. | Visit broker |
Is Google stock safe to buy?
Google is a large-cap company with a solid balance sheet, steady revenue and profit growth. As such, Google is among the safer stocks to buy in the long run. Nevertheless, stocks are risky assets, so if you are a short-term investor, be prepared for possible declines in the share price.
How much does it cost to buy Google stock?
The cost of buying Google shares depends mostly on the share price. You can check the latest stock price for Google (Alphabet) in the chart below. Expect to pay some brokerage fees in addition to the actual share price. A good solution to investing in Google without buying one full share is to purchase fractional shares of GOOGL.
How to buy Google fractional shares?
If you do not want to buy a full Google share, you can cut costs by owning a part of a share. These are called fractional shares. Many online brokers like Interactive Brokers and Robinhood allow their clients to invest in fractional shares.
GOOG vs GOOGL shares
Shares with the GOOGL ticker are common Class A shares, which give their owners voting rights. GOOG shares on the other hand, are Class C shares with no voting rights. Learn more about the difference between GOOGL and GOOG shares.
The price difference between the two types is usually negligible. The third type, class B shares are not publicly traded; they belong to the founders and employees of Alphabet, the company behind Google.
Reasons to buy Google stock
Alphabet (GOOGL) is a stable company with solid growth, making it a reliable investment in the long term. Key Alphabet financial features:
- Healthy balance sheet
- Solid free cash flow
- Stable YoY revenue growth
- Very strong market position
- High investment in R&D
Trading individual stocks is always a risky business, so do your research before buying a stock.
Google stock availability at selected brokers
Browse the list below to see if the brokers of your choice offer Google stocks to trade, and if so, under what conditions.
About Google
Google is a US tech company, traded on the NASDAQ stock exchange under the GOOGL ticker. In addition to being the leading search engine in the world, Android and other tech products and services also run on Google. If you'd like to buy Google stocks, you will need to find a broker that gives you access to the NASDAQ stock exchange because that is the main venue where Google shares are traded.
Further reading
- All you need to know about Google shares
- GOOGL or GOOG: Which Google stock should you invest in?
- All you need to know about Google stock splits
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