ALFI has finally filed to go public. However, unlike most new listings, ALFI won't be raising funds by issuing new shares. Instead, they'll have their existing shares traded publicly on the NASDAQ. This is called a direct listing.
ALFI, Inc. provides solutions that bring transparency and accountability to the digital out of home, or “DOOH,” advertising marketplace. Alfi uses artificial intelligence and big data analytics to measure and predict human response.
In a direct listing, also known as a direct placement, there are no intermediaries (i.e. investment banks) involved in the process to underwrite the offering; the trading price of ALFI shares will be defined by the market's risk appetite.
The trick here is to use a brokerage that will instantly list the symbol (ticker) of the company as soon as the trading starts on the NASDAQ. This is especially important if you’re a trader (not a buy&hold investor) and want to flip the stock for a profit.
IPOs are risky investments. If you want to invest in one, make sure you are well-informed.
If you would like to take a step back and read about how to buy shares online, click here.
We recommend you read the IPO prospectus at the following link: ALFI IPO prospectus.
How to buy ALFI IPO
Top brokers for buying ALFI shares
We've collected the most recommended brokers that offer trades on the NASDAQ and which - in our experience - are quick to add new IPOs like ALFI.
| TradeStation | TradeStation is a US stockbroker regulated by FINRA, a top-tier US regulatory body. | Visit broker |
| Webull | Webull is a discount US stockbroker regulated by the top-tier US SEC and FINRA as well as the Hong Kong SFC. | Visit broker |
| E*TRADE | E*TRADE is a US stockbroker regulated by top-tier authorities SEC and FINRA. The company is listed on NASDAQ and has a banking background. | Visit broker |
| TD Ameritrade | TD Ameritrade is a US stockbroker regulated by top-tier authorities SEC and FINRA. The company is listed on NASDAQ and has a banking background as part of the TD Group. The brokerage was acquired by Charles Schwab Corporation in 2020. Client account conversion is expected between April and September of 2023. | Visit broker |
| Fidelity | Fidelity is a US stockbroker. It is regulated by top-tier authorities SEC and FINRA. | Visit broker |
How to buy ALFI IPO
Fees for trading ALFI stocks
Let's take a look at the fees for trading ALFI shares at our five recommended brokers
You have to count with different kind of fees when you are trading with ALFI shares.
Commission is a fee, based on the traded volume or a flat fee per trade. For example, 0.1% of €10,000, $5/trade or $0.005/share.
Needless to say, these are different at each broker. Let's see the fees of trading with ALFI shares at our recommended brokers.
| TradeStation | Webull | E*TRADE | TD Ameritrade | Fidelity | |
|---|---|---|---|---|---|
| US stock | Commission-free up to the first 10,000 shares per trade for US clients. $5 per trade for non-US clients | $0 per trade plus regulatory and exchange fees | Free stock and ETF trading | Free stock and ETF trading | Free stock and ETF trading |
| US stock fees class | Low | Low | Low | Low | Low |
| More | More | More | More | More | |
| Visit broker | Visit broker | Visit broker | Visit broker | Visit broker |
How to buy ALFI IPO
The Bottom Line
You can buy the stock on the NASDAQ as soon as it starts trading.
Simply follow these four easy steps:
- Find a broker
- Open your account
- Fund the account
- Buy the stock
It may look tricky at first, but all you need to do is take it step-by-step. Keep in mind that steps 2 and 3 can take time so planning ahead is usually a wise thing if you want to trade ALFI shares on day 1.
If you want to deepen your knowledge about IPOs, check out our article about investing in IPOs. If you're still unsure, use our broker finder tool to discover the best online broker that suits your needs.
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