Brokerage account numbers and new account openings - Research by BrokerChooser

Written by
Adam N.
Fact checked by
Dec 2023

Main takeaways


  • US brokers lead the way in terms of total brokerage accounts. There are 8x more brokerage accounts at US brokers than at the other brokers included in the analysis.
  • Compared to a year earlier, 2023 is flat in new account openings but lag behind 2021. 
  • Account openings grew 16% in Q3 2023 compared to Q3 2022, while 4% higher than in Q2 2022.

BrokerChooser is an independent global retail brokerage comparison service that has so far reviewed more than 100 brokers worldwide, and serves more than 300k users per month. Our analyst team is constantly on the lookout for emerging trends in the retail brokerage universe.

In this research, we examined publicly available data on client number trends at retail brokers. Read on to learn what we’ve found.

To find other analyses in BrokerChooser's data dashboard, visit this page.

Total number of brokerage accounts

Total accounts at the end of the period, by broker (million)

Total accounts at the end of the period (million)

New brokerage accounts

Total new accounts in the quarter, by broker (million)

New accounts per quarter (million)

New accounts per year (million)


Contact us

 If you have any questions about the methodology or dataset, feel free to contact us:

Ádám Nasli, Analyst Head: [email protected]

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Author of this article

Adam Nasli

Financial Wizard | Trading • Safety • Market Analysis

I bring extensive financial expertise as one of BrokerChooser's earliest team members. Personally, I tested nearly all 100+ brokers on our site, opening real-money accounts, executing trades, assessing customer services, and providing firsthand assessment. My professional background includes roles in the banking sector and a degree from Central European University, where I teach finance. My passions lies in in-depth research of the financial industry, building trading algorithms, and managing long-term investments.

Everything you find on BrokerChooser is based on reliable data and unbiased information. We combine our 10+ years finance experience with readers feedback. Read more about our methodology.

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