Intro
Main takeaways
- 73% of users who filled out the questions on the "Find My Broker" tool on our website said they are first-timers or know the basics. Also, the majority of users trade either on a daily (35%) or weekly (16%) basis.
- Stocks and ETFs are the most popular products, with 39% of users selecting this as the most important product type.
- About 60% of customers prefer lower costs over the quality of service.
- Roughly half of retail customers are looking to invest less than $1,000.
BrokerChooser is an independent global retail brokerage comparison service that has so far reviewed 100+ brokerages worldwide and serves more than 200,000 users per month. Our analyst team is constantly on the lookout for emerging trends in the retail brokerage world.
We looked at some of the data on the behavior of retail customers that use our website, gathered from answers to the "Find My Broker" questionnaire tool. The number of answers varied between 3,000-10,000 per question. Read on to learn what we’ve found.
Table of Contents:
To find other analyses in BrokerChooser's data dashboard, visit this page.
Experience
Note to the chart:
- Based on answers to the question 'What is your trading experience?'
- Data was collected through BrokerChooser's questionnaire.
- The data was collected in Feb 2022.
Frequency of trading
Note to the chart:
- Based on answers to the question 'How active will you be?'
- Data was collected through BrokerChooser's questionnaire.
- The data was collected in Feb 2022.
Preferred asset
Note to the chart:
- Based on answers to the question 'What product will you primarily trade?'
- Data was collected through BrokerChooser's questionnaire.
- The data was collected in Feb 2022.
Invested amount
Note to the chart:
- Based on answers to the question 'How much money are you looking to invest?'
- Data was collected through BrokerChooser's questionnaire.
- The data was collected in Feb 2022.
Fees vs service quality
Note to the chart:
- Based on answers to the question 'Who is your ideal broker?'
- Data was collected through BrokerChooser's questionnaire.
- The data was collected in Feb 2022.
Contact us
If you have any questions about the methodology or dataset, feel free to contact us:
Ádám Nasli, Broker Expert: [email protected]
Everything you find on BrokerChooser is based on reliable data and unbiased information. We combine our 10+ years finance experience with readers feedback. Read more about our methodology.
