Retail customer behavior – Research by BrokerChooser

Main takeaways

 

• 73% of users who filled out the questions on the "Find My Broker" tool on our website said they are first-timers or know the basics. Also, the majority of users trade either on a daily (35%) or weekly (16%) basis.
• Stocks and ETFs are the most popular products, with 39% of users selecting this as the most important product type.
• About 60% of customers prefer lower costs over the quality of service.
• Roughly half of retail customers are looking to invest less than $1,000.

BrokerChooser is an independent global retail brokerage comparison service that has so far reviewed 100+ brokerages worldwide and serves more than 200,000 users per month. Our analyst team is constantly on the lookout for emerging trends in the retail brokerage world.

We looked at some of the data on the behavior of retail customers that use our website, gathered from answers to the "Find My Broker" questionnaire tool. The number of answers varied between 3,000-10,000 per question. Read on to learn what we’ve found.

Table of Contents:

1. Experience
2. Frequency of trading
3. Preferred asset
4. Invested amount
5. Fees vs service quality
6. Contact us

To find other analyses in BrokerChooser's data dashboard, visit this page.