Brokerage account sizes - Research by BrokerChooser

Main takeaways

 

  • Between 2015 and Q1 2022, assets under management at the brokers covered in the analysis had a compounded annual growth rate (CAGR) of 28%. Between 2019 and 2020, the value jumped significantl, reflecting the activity of retail investors in this period. 
  • US brokers have more than 20x more assets under management than the other brokers included in our analysis. This is mainly due to the fact that US brokers have significantly more accounts compared to other brokers.
  • Customers at Robinhood generally have the smallest accounts, with an average of $4,000. Meanwhile, the average account size of Fidelity customers is more than 60x bigger.

BrokerChooser is an independent global retail brokerage comparison service that has so far reviewed 100+ brokers worldwide and serves more than 200,000 users per month. Our analyst team is constantly on the lookout for emerging trends in the retail brokerage world.

We examined publicly available data on assets under management at retail brokers. Read on to learn what we’ve found.

Table of Contents

  1. Total assets under management at end-Q1 2022, by broker
  2. Total assets between 2015 and 2022
  3. Average broker account size data
  4. Contact us

To find other analyses on BrokerChooser's data dashboard, visit this page.

Brokerage account sizes
Total assets under management

 Notes to the chart:

  • Data was collected from brokers’ public reports.
  • In parentheses next to the broker's name, we highlighted where applicable which region/country the broker mostly targets.
  • The Q1 2022 total asset data was estimated based on Q4 2022 asset data for brokers that haven't released yet their public report for Q1. These brokers include Fidelity, Hargreaves Lansdown, Interactive Investor, Saxo Bank, and Swissquote.

 

Back to summary

Total assets managed at the end of the period (USD billion)

Notes to the chart:

  • Data was collected from brokers’ public reports.
  • In parentheses next to the broker's name, we highlighted where applicable which region/country the broker mostly targets.
  • The Q1 2022 total asset data was estimated based on Q4 2022 asset data for brokers that haven't released yet their public report for Q1. These brokers include Fidelity, Hargreaves Lansdown, Interactive Investor, Saxo Bank, and Swissquote.

 

Back to summary

Brokerage account sizes
Average broker account size

Average account size in Q1 2022, by broker (USD thousand)

Notes to the chart:

  • Data was collected from brokers’ public reports.
  • In parentheses next to the broker's name, we highlighted where applicable which region/country the broker mostly targets.
  • The Q1 2022 total asset data was estimated based on Q4 2022 asset data for brokers that haven't released yet their public report for Q1. These brokers include Fidelity, Hargreaves Lansdown, Interactive Investor, Saxo Bank, and Swissquote.

 

Back to summary

Brokerage account sizes
Contact us

If you have any questions about the methodology or dataset, feel free to contact us: 

Ádám Nasli, Broker Expert: [email protected]

Author of this article

Adam Nasli

Author of this article

Adam is a motivated finance expert. He joined BrokerChooser in 2018 and has since tested almost all 100+ brokers covered by BrokerChooser. Adam holds a professional degree from CEU and he helps teach finance and programming courses at his alma mater. Previously he worked in the banking sector, including at Citi Bank. He loves researching the financial industry, managing his long-term investments, and trading with algorithms.

Adam Nasli

Analyst Head

Adam is a motivated finance expert. He joined BrokerChooser in 2018 and has since tested almost all 100+ brokers covered by BrokerChooser. Adam holds a professional degree from CEU and he helps teach finance and programming courses at his alma mater. Previously he worked in the banking sector, including at Citi Bank. He loves researching the financial industry, managing his long-term investments, and trading with algorithms.

Everything you find on BrokerChooser is based on reliable data and unbiased information. We combine our 10+ years finance experience with readers feedback. Read more about our methodology

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