How Countries Invest

The demographics of the world's investors

DIY investing has enjoyed a surge in the last few years, with more people than ever before looking to try their hand at investing.

There are now seemingly endless easy-to-use trading apps to help people get started, many of them offering zero commission, making it super easy for people from all walks of life to get going (with BrokerChooser on hand to help you find the one that’s right for you).

But with this rise in popularity, what kind of people are getting into investing? And do different countries invest differently? We’ve delved into our user data to find out.

Countries with the highest proportion of female investors

1

Philippines

44%

Percent of female investors

2

Barbados

39%

Percent of female investors

3

Trinidad & Tobago

38%

Percent of female investors

4

Papua New Guinea

38%

Percent of female investors

Investors are predominantly male the world over, with the number of male users outnumbering females in every single country around the world and a global split of 76% male to 24% female.

However, this investing gender gap isn’t quite as wide everywhere you look. The Philippines is the country with the highest percentage of female investors, at 44%.

Amongst the other nations to have relatively high levels of female investors were a number of Caribbean islands, including Barbados (39%), Trinidad & Tobago (38%) and Jamaica (37%).

The majority of these countries were located in either Asia, North America, or Africa, with the European nation with the greatest equality between male and female investors being Hungary, with a 68-32 split in favour of men.

However, in many nations, the gap is still much larger, with Bangladesh having the lowest proportion of female investors, at just 12%.

Key
Country % of investors
Male %
Female %

Are investors getting younger?

With the availability of so many trading apps which offer an easy route into the potentially overwhelming world of stock investing, more and more younger people are starting to invest their money.

Globally, the majority (39%) of investors fall into the 25-34 age bracket, while just 5% are 65 or over, although bear in mind that these figures just cover investors using trading apps.

Even so, it shows that there’s an increasing number of younger people taking an interest in investing.

The countries with the highest numbers of 18-24 investors were Bangladesh (44%), Nepal (42%), Somalia (41%) and Zimbabwe (40%), with the majority of countries with a younger investing demographic found in Asia and Africa.

New Zealand had the highest percentage of older people embracing investing apps, with 12% of users falling into the 65 and over category, followed by Thailand and Israel (both 10%).

Key
Country % of investors
18-24
25-34
35-44
45-54
55-64
65+

What devices do we use to invest?

1

Desktop

49.1%

Percent of investors

2

Mobile

48.8%

Percent of investors

3

Tablet

2.1%

Percent of investors

Finally, we took a look at the actual devices that investors prefer to use when trading. With the rise of trading apps, more and more people are investing straight from their mobile phones and in fact, there was almost an even split between the number of people using desktop computers (49.1%) and mobile phones (48.8%) to invest, with just 2.1% still using tablets.

African investors were by far the most likely to use mobiles for trading, with each of the 11 countries with the highest share of mobile users located on the continent, with as many as 77% of investors in Lesotho using mobile devices.

Key
Country % of investors
Desktop %
Mobile %
Tablet %

Methodology

All figures sourced from BrokerChooser internal data and shows the proportion of BrokerChooser users in each country.

Note that when making comparisons between countries we omitted any nations with fewer than 1,000 users to avoid anomalies, although these countries were included in the global totals.

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