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Ally Invest's service is slightly better than Zerodha's and a comparison of their fees shows that Ally Invest's fees are similar to Zerodha's.
Account opening takes much less effort at Ally Invest compared to Zerodha, deposit and withdrawal processes are somewhat more complicated at Ally Invest, while customer service quality is somewhat better than Zerodha's.
Our experts rated the trading platform of Ally Invest as being of the same quality as the platform of Zerodha, found that clients have access to slightly more markets and products with Ally Invest, while Zerodha provides just about the same quality of research and education.