Compare Ally Invest vs Vanguard


Online brokers compared for fees, trading platforms, safety and more. See how Ally Invest stacks up against Vanguard!

Ally Invest vs Vanguard
overall rating
4.7
4.3
overall pros
  • Low trading and non-trading fees
  • Easy and fully digital account opening
  • Great education
  • Some ETFs and mutual funds are free to trade
  • Easy account opening
  • Great mobile trading platform
overall cons
  • You can trade only on US markets
  • Forex trading is available through a separate account
  • High financing (margin) rates
  • Only US market covered
  • Basic research tools
  • High financing rates (margin rates)
fees
4.5
  • Low trading fees
  • Low non-trading fees
  • Zero commission stock, ETF and options trading
  • High financing (margin) rates
3.6
  • No inactivity fee
  • Free ETF trading
  • Some mutual funds and bonds are free to trade with
  • High margin rates
  • High fees for non-free mutual funds
account opening
4.4
  • Fully digital
  • No minimum deposit
  • Low minimum deposit
  • Slow account verification
4.4
  • Fully digital
  • No minimum deposit
  • Low minimum deposit
  • Slow account opening time
deposit and withdrawal
2.6
  • No deposit fee
  • User-friendly
  • Free ACH withdrawal
  • Credit/Debit card not available
  • High outgoing wire transfer fee
2.4
  • No deposit fee
  • User-friendly
  • Free withdrawal (via ACH)
  • Credit/Debit card not available
  • $10 for wire transfer withdrawals
web trading platform
3.5
  • User-friendly
  • Good search function
  • Good customizability (for charts, workspace)
  • No clear fee report available
  • No two-step (safer) login
3.4
  • Clear fee report
  • Two-step (safer) login
  • Price alerts
  • Limited customizability (for charts, workspace)
  • Some features are hard to find
mobile trading platform
3.3
  • User-friendly
  • Good search function
  • Good variety of order types
  • No two-step (safer) login
  • No price alerts
  • Mutual funds and bonds are not covered
4.4
  • User-friendly
  • Two-step (safer) login
  • Good search function
  • No price alerts
  • Options and bond trading are not available
desktop trading platform
markets and products
2.9
  • Stock
  • ETF
  • Fund
  • Bond
  • Options
2.8
  • Stock
  • ETF
  • Fund
  • Bond
  • Options
research
3.8
  • Good interactive chart
  • Trading ideas
  • Good option strategy analyzer
  • Basic recommendations
  • Missing screeners
2.5
  • Trading ideas
  • Data on asset fundamentals
  • User-friendly
  • Limited interactive charting
  • Limited set of research tools
customer service
3.5
  • Phone support
  • Live chat
  • 24/7 availability
  • Average speed of customer support
4.0
  • Phone support
  • Fast response time
  • Relevant answers
  • No live chat
  • No 24/7 support
education
4.0
  • Trading platform tutorial
  • Educational videos
  • No demo account
3.5
  • Educational videos
  • Fair production quality
  • No demo account
  • No trading platform tutorial videos
  • Majority of clients belong to a top-tier financial authority
  • High level of investor protection
  • Banking background
  • No negative balance protection
  • No investor protection in case of forex
  • Majority of clients belong to a top-tier financial authority
  • High level of investor protection
  • No negative balance protection
  • Does not hold a banking license
  • Not listed on stock exchange
recommended for Investors and traders looking for low fees and focusing on the US market Long-term investors who are looking for great ETF and mutual fund offers
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