Ally Invest vs SoFi Invest compared

Online brokers compared for fees, trading platforms, safety and more. See how Ally Invest stacks up against SoFi Invest!

Ally Invest
SoFi Invest

Last update of dataDec 2022

Ally Invest

Ally Invest is a US stockbroker, regulated by top-tier authorities the SEC and FINRA. The company is listed on the New York Stock Exchange and has a banking background.

Recommended for investors and traders looking for low fees and focusing on the US market.

SoFi Invest

SoFi Invest is a discount US stockbroker regulated by the top-tier SEC and FINRA.

Recommended for beginners and investors looking for zero-commission trading, focusing on the US market.

Ally Invest's service is on par with SoFi Invest's and a comparison of their fees shows that Ally Invest's fees are slightly higher than SoFi Invest's.

Account opening takes about the same effort at Ally Invest compared to SoFi Invest, deposit and withdrawal processes are about the same quality at Ally Invest, while customer service quality is similar to SoFi Invest's.

Our experts rated the trading platform of Ally Invest as somewhat worse than the platform of SoFi Invest, found that clients have access to about the same number of markets and products with Ally Invest, while SoFi Invest provides much less useful research and education.

*Data marked with an asterisk contain additional info, expand the relevant sections below to see details.

Basic data of broker

Overall Score
4.7

Recommended for Investors and traders looking for low fees and focusing on the US market

Overall Score
4.7

Recommended for Beginners and investors looking for zero-commission trading, focusing on the US market

Country of origin

USA

Country of origin

USA

Fees

Fees score
4.4
Fees score
5.0
Fees summary

Low trading and non-trading fees, high margin rates

Fees summary

Low trading and non-trading fees, free stock and ETF trading

Stock and ETF fees

Forex fees

Fund fees

Bond fees

Options fees

Futures fees

Crypto fees

CFD fees

Non-trading fees

Deposit and withdrawal

Deposit and withdrawal score
2.1
Deposit and withdrawal score
2.2
Number of base currencies

1

Number of base currencies

1

Deposit type

Withdrawal type

Account opening

Account opening score
4.2
Account opening score
4.2
Account opening fully online
Account opening fully online
Minimum deposit
*

$0

*
Minimum deposit
*

$0

*
Time to open account

1-3 days

Time to open account

1-3 days

Required documents

Proof of identity: SSN / passport / national ID card / driver's license

Required documents

Proof of identity: SSN / passport / national ID card / driver's license / Proof of address

Trading platform

Web platform score
3.5
Web platform score
3.2
Mobile platform score
3.3
Mobile platform score
4.5
Desktop platform score
-
Desktop platform score
-

Markets and products

Markets and products score
2.6
Markets and products score
2.2
Stocks
Stocks
Fractional shares
Fractional shares
*
*
ETFs
ETFs
Forex
Forex
Funds
Funds
Bonds
Bonds
Options
Options
Futures
Futures
Crypto
Crypto
CFDs
CFDs

Research, education

Research score
4.8
Research score
2.0
Charting quality

Great

Charting quality

Poor

Education score
3.5
Education score
1.5
Demo account
Demo account

Customer service

Customer service score
3.9
Customer service score
3.5
Phone
Phone
Live chat
Live chat
Email
Email
24/7 availability
24/7 availability

Security

Investor protection amount

$500,000 (securities up to $500,000, cash up to $250,000). Additional insurance through Lloyd's of London for $37.5 million, including cash of up to $900,000.

Investor protection amount

$500,000 (securities up to $500,000, cash up to $250,000)

Banking background
Banking background
Listed on stock exchange
Listed on stock exchange
Foundation date

1919

Foundation date

2011

Country of regulation

USA

Country of regulation

USA

Ally Invest

For detailed information and hands-on experience, read our review of this broker.

SoFi Invest

For detailed information and hands-on experience, read our review of this broker.

*Data marked with an asterisk contain additional info, expand the relevant sections below to see details.

Everything you find on BrokerChooser is based on reliable data and unbiased information. We combine our 10+ years finance experience with readers feedback. Read more about our methodology.

Brokers displayed might not be available in United States.

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