Compare Ally Invest vs Hargreaves Lansdown


Online brokers compared for fees, trading platforms, safety and more. See how Ally Invest stacks up against Hargreaves Lansdown!

Ally Invest vs Hargreaves Lansdown
overall rating
4.7
4.4
overall pros
  • Low trading and non-trading fees
  • Easy and fully digital account opening
  • Great education
  • Easy-to-use trading platforms
  • High-quality educational tools
  • Great customer service
overall cons
  • You can trade only on US markets
  • Forex trading is available through a separate account
  • Lack of proper 2-step authentication
  • High fees for stocks and ETFs
  • Offline account opening for clients outside the UK
  • Only GBP base currency
fees
4.5
  • Low trading fees
  • Low non-trading fees
  • Zero commission on most stocks and ETFs
  • Margin rates could be lower
2.7
  • Low non-trading fees
  • No withdrawal fee
  • Low fees for funds and bonds
  • High stock and ETF fees
  • Currency conversion fee
account opening
4.4
  • Fully digital
  • Low minimum deposit
  • Slow account verification
4.4
  • Fast
  • No minimum deposit
  • Fully digital for UK clients
  • Offline account opening for non-UK clients
deposit and withdrawal
2.6
  • No deposit fee
  • User-friendly
  • Free ACH withdrawal
  • Credit/Debit card not available
  • High outgoing wire transfer fee
3.8
  • Credit/Debit card available
  • Free withdrawal
  • No deposit fee
  • Only one account base currency
web trading platform
3.5
  • User-friendly
  • Good search function
  • Good customizability (for charts, workspace)
  • No clear fee report available
  • No two-step (safer) login
3.7
  • User-friendly
  • Clear fee report
  • Good search function
  • No two-step (safer) login
  • Limited customizability (for charts, workspace)
  • Charting is extremely slow
mobile trading platform
3.3
  • User-friendly
  • Good search function
  • Good variety of order types
  • No two-step (safer) login
  • No price alerts
  • Mutual funds and bonds are not covered
3.9
  • User-friendly
  • Good search function
  • Touch/Face ID login
  • No two-step (safer) login
  • No price alerts
desktop trading platform
markets and products
2.9
  • Stock
  • ETF
  • Fund
  • Bond
  • Options
3.0
  • Stock
  • ETF
  • Fund
  • Bond
  • Portfolio+ Venture Capital Trust
research
3.8
  • Good interactive chart
  • Trading ideas
  • Good option strategy analyzer
  • Screener only for ETFs
3.8
  • Trading ideas
  • Data on asset fundamentals
  • User-friendly
  • Only basic charting and analytics tools
customer service
3.5
  • Phone support
  • Live chat
  • 24/7 availability
  • Average speed of customer support
4.0
  • Phone support
  • Fast response time
  • Relevant answers
  • No live chat
  • No 24/7 support
education
4.3
  • Trading platform tutorial
  • Educational videos
  • No demo account
4.0
  • Trading platform tutorial
  • Educational videos
  • Demo account only on mobile
  • High level of investor protection
  • Banking background
  • Regulated by top-tier financial authorities in the US
  • No negative balance protection
  • No investor protection for forex
  • Majority of clients belong to a top-tier financial authority
  • High level of investor protection
  • Listed on stock exchange
  • Does not hold a banking license
recommended for Investors and traders looking for low fees and focusing on the US market Beginners and buy-and-hold investors looking for great customer service and easy-to-use trading platforms
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