Compare Ally Invest vs Fidelity


Online brokers compared for fees, trading platforms, safety and more. See how Ally Invest stacks up against Fidelity!

Ally Invest vs Fidelity
overall rating
4.7
4.9
overall pros
  • Low trading and non-trading fees
  • Easy and fully digital account opening
  • Great education
  • Commission-free US stocks and ETFs
  • Great trading platforms and research
  • US and international stocks
overall cons
  • You can trade only on US markets
  • Forex trading is available through a separate account
  • Lack of proper 2-step authentication
  • High mutual fund fees and margin rates
  • Slower account verification
  • Slow live chat
fees
4.5
  • Low trading fees
  • Low non-trading fees
  • Zero commission on most stocks and ETFs
  • Margin rates could be lower
4.2
  • Free stock and ETF trading
  • Low bond fees
  • No inactivity fee
  • High fees for non-free mutual funds
  • High margin fees
account opening
4.4
  • Fully digital
  • Low minimum deposit
  • Slow account verification
3.6
  • No minimum deposit
  • User-friendly
  • Many account types
  • Slower account verification
  • Not fully digital in some cases
deposit and withdrawal
2.6
  • No deposit fee
  • User-friendly
  • Free ACH withdrawal
  • Credit/Debit card not available
  • High outgoing wire transfer fee
3.8
  • Free withdrawal
  • No deposit fee
  • Several account base currencies
  • Credit/Debit card not available
web trading platform
3.5
  • User-friendly
  • Good search function
  • Good customizability (for charts, workspace)
  • No clear fee report available
  • No two-step (safer) login
4.5
  • User-friendly
  • Clear fee report
  • Two-step (safer) login
  • Limited customizability (for charts, workspace)
mobile trading platform
3.3
  • User-friendly
  • Good search function
  • Good variety of order types
  • No two-step (safer) login
  • No price alerts
  • Mutual funds and bonds are not covered
4.5
  • User-friendly
  • Good search function
  • Good variety of order types
  • No two-step (safer) login
desktop trading platform
3.8
  • Clear fee report
  • Good customizability (for charts, workspace)
  • Good variety of order types
  • No two-step (safer) login
  • Loads bit slowly
markets and products
2.9
  • Stock
  • ETF
  • Fund
  • Bond
  • Options
3.9
  • Stock
  • ETF
  • Fund
  • Bond
  • Options
  • Robo-advisory
research
3.8
  • Good interactive chart
  • Trading ideas
  • Good option strategy analyzer
  • Screener only for ETFs
4.5
  • Good interactive chart
  • Trading ideas
  • Data on asset fundamentals
  • News flow quality could be better
customer service
3.5
  • Phone support
  • Live chat
  • 24/7 availability
  • Average speed of customer support
3.9
  • Phone support
  • Live chat
  • Fast response time
  • No 24/7 support
  • Slow live chat
education
4.3
  • Trading platform tutorial
  • Educational videos
  • No demo account
3.9
  • Trading platform tutorial
  • Educational videos
  • Good production quality
  • Demo account is only for desktop
  • High level of investor protection
  • Banking background
  • Regulated by top-tier financial authorities in the US
  • No negative balance protection
  • No investor protection for forex
  • Majority of clients belong to a top-tier financial authority
  • High level of investor protection
  • Additional coverage by Fidelity
  • No negative balance protection
  • Does not hold a banking license
  • Not listed on stock exchange
recommended for Investors and traders looking for low fees and focusing on the US market Investors and traders looking for solid research and great trading platforms
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