Compare Ally Invest vs eToro

Online brokers compared for fees, trading platforms, safety and more. See how Ally Invest stacks up against eToro!

Ally Invest vs eToro
open account		Visit broker Your capital is at risk
overall rating	4.7	4.5
overall pros	Low trading and non-trading fees Easy and fully digital account opening Great education	Free stock and ETF trading Seamless account opening Social trading experience
overall cons	You can trade only on US markets Forex trading is available through a separate account Lack of proper 2-step authentication	High non-trading fees Only one account base currency Customer support can be improved
fees	4.5 Low trading fees Low non-trading fees Zero commission on most stocks and ETFs Margin rates could be lower	4.5 Low trading fees Free stock and ETF trading Low forex and CFD fees High non-trading fees
account opening	4.4 Fully digital Low minimum deposit Slow account verification	3.8 Fast Fully digital Low minimum deposit
deposit and withdrawal	2.6 No deposit fee User-friendly Free ACH withdrawal Credit/Debit card not available High outgoing wire transfer fee	3.5 Credit/Debit card available No deposit fee User-friendly Only one account base currency $5 withdrawal fee Conversion fee for non-USD deposits
web trading platform	3.5 User-friendly Good search function Good customizability (for charts, workspace) No clear fee report available No two-step (safer) login	4.4 User-friendly Clear fee report Two-step (safer) login Limited customizability (for charts, workspace)
mobile trading platform	3.3 User-friendly Good search function Good variety of order types No two-step (safer) login No price alerts Mutual funds and bonds are not covered	4.9 User-friendly Two-step (safer) login Good search function No Touch/Face ID login
desktop trading platform
markets and products	2.9 Stock ETF Fund Bond Options	3.8 Stock ETF Forex CFD Crypto
research	3.8 Good interactive chart Trading ideas Good option strategy analyzer Screener only for ETFs	3.5 Good interactive chart Trading ideas User-friendly Analyst recommendations No fundamental data available No/poor quality news flow
customer service	3.5 Phone support Live chat 24/7 availability Average speed of customer support	3.3 Live chat Fast response time Relevant answers No phone support No 24/7 support Live chat is offline quite often
education	4.3 Trading platform tutorial Educational videos No demo account	2.5 Demo account Intro guide to the platform Basic educational videos
safety	High level of investor protection Banking background Regulated by top-tier financial authorities in the US No negative balance protection No investor protection for forex	Majority of clients belong to a top-tier financial authority Negative balance protection Well-known innovative fintech firm. Does not hold a banking license Not listed on stock exchange Financial information is not publicly available
recommended for	Investors and traders looking for low fees and focusing on the US market	Traders interested in social trading (i.e. copying other investors’ trades) & zero commission stock trading

Save this comparison!

Sign up and we'll send you this comparison in email so you can dig deeper later.

First name

Email address

I acknowledge that my information will be used in accordance with the Privacy Policy and Cookie Policy

About

Discover

Follow us