Online brokers compared for fees, trading platforms, safety and more. See how Ally Invest stacks up against eToro!
Last update of data—Jan 2023
Ally Invest is a US stockbroker, regulated by top-tier authorities the SEC and FINRA. The company is listed on the New York Stock Exchange and has a banking background.
eToro is a global social trading broker. It is regulated by top-tier authorities such as the UK FCA or Australia's ASIC. eToro USA LCC does not offer CFDs, only real Crypto assets available.
Recommended for investors and traders looking for low fees and focusing on the US market.
Recommended for traders interested in social trading (i.e. copying other investors’ trades) and zero commission stock trading.
Ally Invest
Ally Invest is a US stockbroker, regulated by top-tier authorities the SEC and FINRA. The company is listed on the New York Stock Exchange and has a banking background.
Recommended for investors and traders looking for low fees and focusing on the US market.
eToro
eToro is a global social trading broker. It is regulated by top-tier authorities such as the UK FCA or Australia's ASIC. eToro USA LCC does not offer CFDs, only real Crypto assets available.
Recommended for traders interested in social trading (i.e. copying other investors’ trades) and zero commission stock trading.
Ally Invest's service is on par with eToro's and a comparison of their fees shows that Ally Invest's fees are similar to eToro's.
Account opening takes somewhat more effort at Ally Invest compared to eToro, deposit and withdrawal processes are more complicated at Ally Invest, while customer service quality is similar to eToro's.
Our experts rated the trading platform of Ally Invest as less user-friendly than the platform of eToro, found that clients have access to less markets and products with Ally Invest, while eToro provides less useful research and education.
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