Compare Ally Invest vs eToro


Online brokers compared for fees, trading platforms, safety and more. See how Ally Invest stacks up against eToro!

Ally Invest vs eToro
overall rating
4.7
4.5
overall pros
  • Low trading and non-trading fees
  • Easy and fully digital account opening
  • Great education
  • Free stock and ETF trading
  • Seamless account opening
  • Social trading experience
overall cons
  • You can trade only on US markets
  • Forex trading is available through a separate account
  • Lack of proper 2-step authentication
  • High non-trading fees
  • Only one account base currency
  • Customer support can be improved
fees
4.5
  • Low trading fees
  • Low non-trading fees
  • Zero commission on most stocks and ETFs
  • Margin rates could be lower
4.5
  • Low trading fees
  • Free stock and ETF trading
  • Low forex and CFD fees
  • High non-trading fees
account opening
4.4
  • Fully digital
  • Low minimum deposit
  • Slow account verification
3.8
  • Fast
  • Fully digital
  • Low minimum deposit
deposit and withdrawal
2.6
  • No deposit fee
  • User-friendly
  • Free ACH withdrawal
  • Credit/Debit card not available
  • High outgoing wire transfer fee
3.5
  • Credit/Debit card available
  • No deposit fee
  • User-friendly
  • Only one account base currency
  • $5 withdrawal fee
  • Conversion fee for non-USD deposits
web trading platform
3.5
  • User-friendly
  • Good search function
  • Good customizability (for charts, workspace)
  • No clear fee report available
  • No two-step (safer) login
4.4
  • User-friendly
  • Clear fee report
  • Two-step (safer) login
  • Limited customizability (for charts, workspace)
mobile trading platform
3.3
  • User-friendly
  • Good search function
  • Good variety of order types
  • No two-step (safer) login
  • No price alerts
  • Mutual funds and bonds are not covered
4.9
  • User-friendly
  • Two-step (safer) login
  • Good search function
  • No Touch/Face ID login
desktop trading platform
markets and products
2.9
  • Stock
  • ETF
  • Fund
  • Bond
  • Options
3.8
  • Stock
  • ETF
  • Forex
  • CFD
  • Crypto
research
3.8
  • Good interactive chart
  • Trading ideas
  • Good option strategy analyzer
  • Screener only for ETFs
3.5
  • Good interactive chart
  • Trading ideas
  • User-friendly
  • Analyst recommendations
  • No fundamental data available
  • No/poor quality news flow
customer service
3.5
  • Phone support
  • Live chat
  • 24/7 availability
  • Average speed of customer support
3.3
  • Live chat
  • Fast response time
  • Relevant answers
  • No phone support
  • No 24/7 support
  • Live chat is offline quite often
education
4.3
  • Trading platform tutorial
  • Educational videos
  • No demo account
2.5
  • Demo account
  • Intro guide to the platform
  • Basic educational videos
  • High level of investor protection
  • Banking background
  • Regulated by top-tier financial authorities in the US
  • No negative balance protection
  • No investor protection for forex
  • Majority of clients belong to a top-tier financial authority
  • Negative balance protection
  • Well-known innovative fintech firm.
  • Does not hold a banking license
  • Not listed on stock exchange
  • Financial information is not publicly available
recommended for Investors and traders looking for low fees and focusing on the US market Traders interested in social trading (i.e. copying other investors’ trades) & zero commission stock trading
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