Compare Ally Invest vs EQi


Online brokers compared for fees, trading platforms, safety and more. See how Ally Invest stacks up against EQi!

Ally Invest vs EQi
overall rating
4.7
3.7
overall pros
  • Low trading and non-trading fees
  • Easy and fully digital account opening
  • Great education
  • Quick and easy account opening
  • Free deposit and withdrawal
  • Low fund fees
overall cons
  • You can trade only on US markets
  • Forex trading is available through a separate account
  • Lack of proper 2-step authentication
  • High non-UK stock trading fees
  • No quality educational tools
  • Only GBP as base currency
fees
4.5
  • Low trading fees
  • Low non-trading fees
  • Zero commission on most stocks and ETFs
  • Margin rates could be lower
1.3
  • No withdrawal fee
  • High trading fees
  • High non-UK stock fees
  • Custody fee
account opening
4.4
  • Fully digital
  • Low minimum deposit
  • Slow account verification
5.0
  • Fast
  • Fully digital
  • No minimum deposit
  • Only for UK residents
deposit and withdrawal
2.6
  • No deposit fee
  • User-friendly
  • Free ACH withdrawal
  • Credit/Debit card not available
  • High outgoing wire transfer fee
3.8
  • Credit/Debit card available
  • Free withdrawal
  • Only one account base currency
  • Slow withdrawal - over 3 days
  • Electronic wallets not accepted
web trading platform
3.5
  • User-friendly
  • Good search function
  • Good customizability (for charts, workspace)
  • No clear fee report available
  • No two-step (safer) login
2.7
  • Clear fee report
  • Order confirmation
  • No two-step (safer) login
  • Limited customizability (for charts, workspace)
  • No price alerts
mobile trading platform
3.3
  • User-friendly
  • Good search function
  • Good variety of order types
  • No two-step (safer) login
  • No price alerts
  • Mutual funds and bonds are not covered
2.6
  • Two-step (safer) login
  • Order confirmation
  • No price alerts
  • No Touch/Face ID login
  • Limited functionality
desktop trading platform
markets and products
2.9
  • Stock
  • ETF
  • Fund
  • Bond
  • Options
3.0
  • Stock
  • ETF
  • Fund
  • Bond
research
3.8
  • Good interactive chart
  • Trading ideas
  • Good option strategy analyzer
  • Screener only for ETFs
1.3
  • Data on asset fundamentals
  • Limited interactive charting
  • No/poor quality news flow
  • No/limited set of analytic tools
customer service
3.5
  • Phone support
  • Live chat
  • 24/7 availability
  • Average speed of customer support
2.9
  • Phone support
  • Relevant answers
  • No live chat
  • No 24/7 support
  • Slow support
education
4.3
  • Trading platform tutorial
  • Educational videos
  • No demo account
0.5
  • Educational articles
  • No demo account
  • No trading platform tutorial videos
  • No educational videos
  • High level of investor protection
  • Banking background
  • Regulated by top-tier financial authorities in the US
  • No negative balance protection
  • No investor protection for forex
  • Majority of clients belong to a top-tier financial authority
  • High level of investor protection
  • Listed on stock exchange
  • Does not hold a banking license
recommended for Investors and traders looking for low fees and focusing on the US market Long-term investors in the UK
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