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Is moomoo legit? And who are they?

Your expert
Krisztián G.
Fact checked by
Tamás D.
Updated
6d ago
Personally tested
Data-driven
Independent

Is moomoo legit?

Whether a financial provider like moomoo is legit a very relevant question one can have. After all you trust moomoo with your investment money and savings. It is also a very common question, we get this asked a number of times.

One thing worth bearing in mind: all the brokers that you find on BrokerChooser are regulated by at least one top-tier financial authority. So in this basic sense moomoo is of course legit. Additionally, there are other factors you can take into account when you check the legitimacy of moomoo, e.g. if moomoo is listed on any exchange, provide two-step login, disclose transparently its financial result, etc.

Here, we've collected and summarized the common questions on broker legitimacy, enabling you to decide for yourself whether you consider moomoo legit in your individual circumstances. We also compared moomoo with two similar brokers.

Is moomoo legit?
Banking background
No No No
Broker listed on stock exchange
No No No
Annual financial statements on website
No No No
Mobile two-step authentication
Yes Yes Yes
Broker ownership transparency
Yes No Yes
Broker management transparency
Yes No Yes
Broker is audited by the Big Four
Yes No No

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Overall score
4.6/5
Minimum deposit
$0
Stock fee
Low
Options fee
Low
Inactivity fee
no
Account opening
1-3 days
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Things always worth considering

When you assess a stock broker it's best to think through the following aspects:

  • What authority or authorities regulate the broker? In other words who can you turn to if something goes south?
  • How much protection do you have?
  • For how long moomoo has been in operation?
  • Is it publicly traded itself?
  • How transparent is it?
  • How much do they protect your account from unauthorized access?
  • What auditor audits the brokerage?

As you see there are a number of aspects above. But not all of them were created equal.

We think the most important feature is to be regulated by at least one trustworthy authority.

Comparing regulators

First and foremost, to gather a wider knowledge about one broker's legitimacy, you should check the regulators of it. For this purpose, we sum up below the most important things to know about regulators and how to interpret them for your individual case.

moomoo is regulated in the following countries and provides the following investor protection:

moomoo regulation and investor protection
moomoo
Country of regulation: USA, Singapore, Australia, Canada, Malaysia, Japan
Investor protection amount: $500k (securities up to $500k, cash up to $250k), CAD 1 million in Canada, JPY 10 million per customer in Japan

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The investor protection amount and the regulator might differ based on which entity you belong to.

For the avoidance of doubt, it is

  1. By and large your home country (i.e. your residence, not your passport) that will determine under which regulator you'll fall, should there be more than one regulator.
  2. In some cases you might choose between regulators, and that being said, we recommend you choosing the higher-tier regulator, e.g. FCA over CySEC.

Don't forget that regulators are not created equal. Investor protection can also vary from authority to authority. There are top-tier regulators whose excellence lies within their features such as the presence of segregated accounts, the range of protection tools or the investor protection amount itself. Check out a few of the top-tier regulators in the table below. Most brokers reviewed by BC fall below one of the following four regulators:

Some regulators and their investor protection (for retail customers)
FCA in the UK Financial Services Compensation Scheme (FSCS) provides coverage up to £85,000.
SEC, FINRA in the US Securities Investor Protection Corporation (SIPC) covers up to $500,000, including a $250,000 limit for cash.
BaFIN in Germany €100,000 for cash, and €20,000 for securities.
ASIC in Australia No investor protection.

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As you could see, moomoo is regulated by SEC and provides the SIPC investor protection scheme. SIPC protects against the loss of cash and securities in case the broker goes bust. The limit of SIPC protection is $500,000, which includes a $250,000 limit for cash. A non-US citizen with moomoo is treated by the SIPC the same as a US resident in case something goes bad. These amounts are substantially higher than what most European investor protection schemes offer.

Not all investments are protected by SIPC. In general, SIPC covers notes, stocks, bonds, mutual funds and other investment company shares, and other registered securities. It does not cover instruments such as unregistered investment contracts, unregistered limited partnerships, fixed annuity contracts, currency, and interests in gold, silver, or other commodity futures contracts or commodity options.

There are some brokers that provide additional insurance because they have private insurance (e.g.: eToro through Lloyd's, among the US brokers Charles Schwab and Ally have similar setups), which means that you have an extra legitimacy net above the regulatory. It's worth checking it out when you're choosing your broker.

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Additional "nice to have" legitimacy features

The subsequent bullet points are rather supplementary, “nice to have” features. Ticking them definitely adds to the legitimacy of an online broker, but not having them is not necessarily a big red flag.

Banking background

moomoo doesn't have a banking background, which is not crucial, but would make a better case for their legitimacy. The reason is that even if it's not required by law that a struggling broker must be saved by its parent bank, in most cases you can count on this happening.

Broker listed on stock exchange

moomoo is not listed on any stock exchange, hence it's harder to get detailed or any kind of direct information about its financial performance.

Why is being listed on the stock market useful? For two reasons:

  • Listed companies by and large have stringent reporting requirements
  • If something really goes wrong with the broker, you'll be able to tell it from the (rapidly falling) share price of the broker in most cases. In this unlikely scenario, you'll have time to move your funds and securities to another broker.

Annual financial statements on website

moomoo doesn't publish annual financial statements. These are sort of financial reports, which generally contain information about a brokerage's income, profit and loss, retained earnings and cash flows. Not having these exposed to the public doesn't necessarily mean that a broker is not legit, it's just a factor that we should take into account when choosing where to invest or trade.

Mobile two-step authentication

moomoo provides two-step authentication when logging in, which makes the platform safer to use.

Broker ownership transparency

Ownership structure of moomoo is public, everyone can check the owners of the company on their website, which adds to their legitimacy scores.

Broker management transparency

moomoo is transparent about their management structure, which means that anyone can see who is in charge of management issues at the brokerage.

Broker is audited by the Big Four

moomoo is audited by one of the so-called Big Four auditors (KPMG, PWC, Deloitte, EY).

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Bottom line

Now that we have gone through the most frequent and - as we think - most important legitimacy aspects of moomoo, we hope that you feel armed enough with information for your future decision. In case you're still unsure, use our broker finder and meet the best online broker that suits your needs.

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Everything you find on BrokerChooser is based on reliable data and unbiased information. We combine our 10+ years finance experience with readers feedback. Read more about our methodology.

author
Krisztián Gátonyi
Author of this article
I have 15 years of experience in proprietary trading, mainly in the interbank currency market as a foreign exchange risk manager. I'm actively involved in reviewing the 100+ brokers listed on our site. I personally open accounts with real money, execute trades, test customer services. I hold an MSc in International Business from the University of Middlesex. My purpose is to help people find the best investment provider.
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