J.P. Morgan Self-Directed Investing Logo
Written by: Gyula L. Updated: Dec 2022
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J.P. Morgan Self-Directed Investing Alternatives

The best alternatives to J.P. Morgan Self-Directed Investing are

  1. Vanguard - US stockbroker
  2. Ally Invest - US stockbroker
  3. Merrill Edge - US discount broker
  4. Fidelity - US stockbroker

Let's see in a bit more detail how the J.P. Morgan Self-Directed Investing alternatives compare to J.P. Morgan Self-Directed Investing and each other:

J.P. Morgan Self-Directed Investing alternatives comparison
J.P. Morgan Self-Directed Investing Vanguard Ally Invest Merrill Edge Fidelity
Overall score 4.8 stars 4.5 stars 4.7 stars 4.8 stars 4.8 stars
Fees score 4.9 stars 4.3 stars 4.5 stars 4.4 stars 3.7 stars
Account opening score 5.0 stars 4.2 stars 4.2 stars 5.0 stars 4.2 stars
Deposit and withdrawal score 2.2 stars 2.4 stars 2.1 stars 2.2 stars 3.8 stars
Web platform score 2.9 stars 3.4 stars 3.5 stars 4.3 stars 4.5 stars
Markets and products score 2.1 stars 2.7 stars 2.6 stars 2.5 stars 4.0 stars
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Why are these brokers considered good alternatives to J.P. Morgan Self-Directed Investing? There are many areas based on which J.P. Morgan Self-Directed Investing can be compared with others. When we say a given online broker is a good alternative to J.P. Morgan Self-Directed Investing we mean these brokers are comparable in the following areas:

  • The products they offer, meaning you can buy mostly the same things, i.e. stocks, CFDs, options, etc.
  • The type of clients they target, i.e. beginners, experienced investors, or day traders.

J.P. Morgan Self-Directed Investing alternatives recommendations

Brokers are different in a number of ways, which means each of them may be suitable for different people. Here's how they compare overall:

  • J.P. Morgan Self-Directed Investing is recommended for beginners and buy-and-hold investors focusing on the us stock market
  • Vanguard is recommended for long-term investors looking for great etf and mutual fund selection
  • Ally Invest is recommended for investors and traders looking for low fees and focusing on the us market
  • Merrill Edge is recommended for investors and traders looking for low fees, quick account opening and simple platforms
  • Fidelity is recommended for investors and traders looking for solid research and great trading platforms

Important factors of finding J.P. Morgan Self-Directed Investing alternatives

So far BrokerChooser has reviewed 101 online brokers in detail, which gives this comparison a solid starting point.

Not only that, but all of these brokers are reviewed using the exact same broker review methodology, which makes everything easily comparable. For each broker, we

  • open a live account
  • check over 100 criteria, with weighting based on readers' preferences
  • refresh data regularly

Whether J.P. Morgan Self-Directed Investing or one of its alternatives is the best choice for you is on the following five broker characteristics that most interest people:

Fees. There are different types of fees that your online brokerage may charge, and both the number and the size of these fees may vary significantly from broker to broker. Both of these aspects can impact your returns and your overall experience. J.P. Morgan Self-Directed Investing is one of the cheaper brokers, so if this is an important consideration for you, make sure you pick a similarly low-cost J.P. Morgan Self-Directed Investing alternative.

Account opening. To open an account some brokers require at least €50,000 to be invested, while others don't set a minimum first-time deposit. The time it takes to open your account can be very different as well. At J.P. Morgan Self-Directed Investing this is not a problem as you can have it ready on the same day you registered.

Deposit/withdrawal. The number of ways that you can deposit or withdraw money to or from your account matters a lot. For example, while you cannot make a deposit with your credit card at J.P. Morgan Self-Directed Investing, some alternatives might allow you to do that.

Web trading platform. While online brokers are usually available on various platforms like mobile apps, tablet apps or desktop software, most people use them through their web platform in a browser. User-friendly trading platforms that offer many different resources can significantly increase your trading comfort.

Markets and products. A lot of people have specific products they would like to invest in. Knowing whether stocks, forex, mutual funds, and other products are available at the given J.P. Morgan Self-Directed Investing alternative is a must.


Now let's dive into the details of how J.P. Morgan Self-Directed Investing and its alternatives perform in the most important areas!

J.P. Morgan Self-Directed Investing alternatives
Vanguard

Vanguard is a US stockbroker founded in 1975. The company is regulated by the Securities and Exchange Commission (SEC) and the Financial Industry Regulatory Authority (FINRA).

Vanguard is considered safe because it has a long track record and it is overseen by top-tier regulators.

Recommended for long-term investors looking for great etf and mutual fund selection

Pros
Cons
Stocks and ETFs are free to trade
Only US assets available
Easy account opening
Basic research tools
Great mobile trading platform
High financing rates (margin rates)

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Fees
4.3

Vanguard offers free stock/ETF trading, and some bonds are also free to trade. Non-trading fees are also low. On the negative side, financing rates and some mutual fund fees are high.
Pros
Cons
No inactivity fee
High margin rates
Free stock and ETF trading
High fees for non-free mutual funds
Some mutual funds and bonds are also free to trade
J.P. Morgan Self-Directed Investing vs. Vanguard: Trading fees
Vanguard J.P. Morgan Self-Directed Investing
Apple benchmark fee $0.3 $0.3
Vodafone benchmark fee - -
EURUSD benchmark fee - -

Includes spreads, commissions and financing rate for opening a position, holding for a week, and closing.
Position sizes: $2k for stocks and $20k for FX

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Account opening
4.2

Account opening is fully digital and user-friendly, and there's no minimum account balance. However, the account verification process is quite slow.
Pros
Cons
Fully digital
Slow account opening time
No minimum deposit
Low minimum deposit
J.P. Morgan Self-Directed Investing vs. Vanguard: Minimum deposit, time to open an account
Vanguard J.P. Morgan Self-Directed Investing
Minimum deposit $0 $0
Time to open account 1-3 days 1 day

If you are interested more in Vanguard minimum deposit, this overview will help you.

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Deposit and withdrawal
2.4

Transferring money to your Vanguard account is easy and free, but deposit/withdrawal options are limited to bank transfers, and wire transfer withdrawals are not free.
Pros
Cons
No deposit fee
Credit/Debit card not available
User-friendly
$10 fee for wire transfer withdrawals
Free withdrawal (via ACH)
J.P. Morgan Self-Directed Investing vs. Vanguard: Withdrawal options
Vanguard J.P. Morgan Self-Directed Investing
Bank transfer Yes Yes
Credit/debit card No No
Electronic wallets No No
Withdrawal fee $0 $0

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Web trading platform
3.4

Vanguard has an average web trading platform, with safe login and a good fee report. On the down side, navigation is tricky, search functions could be better, and there's no customizability.
Pros
Cons
Clear fee report
Limited customizability (for charts, workspace)
Two-step (safer) login
Some features are hard to find
Price alerts
Web trading platform of Vanguard, a J.P. Morgan Self-Directed Investing alternative
J.P. Morgan Self-Directed Investing vs. Vanguard: Trading platform scores
Vanguard J.P. Morgan Self-Directed Investing
Web platform score 3.4 stars 2.9 stars
Mobile platform score 4.4 stars 3.9 stars
Desktop platform score - -

Learn more about Vanguard's web trading platform in the detailed Vanguard review.

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Markets and products
2.7

Vanguard offers a wide range of asset classes, including stocks, ETFs, funds and options. However, it covers only the US market, while forex and futures trading is not available.
J.P. Morgan Self-Directed Investing vs. Vanguard: Markets and products
Vanguard J.P. Morgan Self-Directed Investing
Stocks Yes Yes
ETFs Yes Yes
Forex No No
Funds Yes Yes
Bonds Yes Yes
Options Yes Yes
Futures No No
CFDs No No
Crypto No No

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Verdict

Vanguard is one of the biggest US stockbrokers and is regulated by top-tier financial authorities.

Vanguard offers free stock and ETF trading. It doesn't charge inactivity or account fees, and the account opening process is easy and fully digital. The mobile trading platform is user-friendly and has a great design.

Vanguard has some drawbacks, though. The product portfolio covers only the US market, and research tools are quite basic. Financing rates are also high when you trade on margin.

Still, as non-trading fees are low and no inactivity fee is charged, you should feel free to try Vanguard.

Vanguard
Summary Vanguard is a US stockbroker regulated by the top-tier SEC and FINRA.
Fees score 4.3 stars
Recommended for Long-term investors looking for great ETF and mutual fund selection

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J.P. Morgan Self-Directed Investing alternatives
Ally Invest

Ally Invest is a US stockbroker regulated by the Securities and Exchange Commission (SEC) and the Financial Industry Regulatory Authority (FINRA). Its parent company, Ally Financial Inc. dates back to 1911 when its predecessor, General Motors Acceptance Corporation (GMAC) was founded. Ally Financial Inc. is listed on the New York Stock Exchange and has a banking subsidiary, Ally Bank.

Ally Invest is considered safe because it has a long track record and is regulated by top-tier financial authorities.

Recommended for investors and traders looking for low fees and focusing on the us market

Pros
Cons
Low trading and non-trading fees
You can trade only on US markets
Easy and fully digital account opening
Forex trading is available through a separate account
Great education
Lack of proper 2-step authentication

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Fees
4.5

Ally Invest has low trading fees and non-trading fees, including zero base commission on most stocks and ETFs. On the negative side, margin rates are quite high.
Pros
Cons
Low trading fees
Margin rates could be lower
Low non-trading fees
Zero commission on most stock and ETF trades
J.P. Morgan Self-Directed Investing vs. Ally Invest: Trading fees
Ally Invest J.P. Morgan Self-Directed Investing
Apple benchmark fee $0.3 $0.3
Vodafone benchmark fee - -
EURUSD benchmark fee - -

Includes spreads, commissions and financing rate for opening a position, holding for a week, and closing.
Position sizes: $2k for stocks and $20k for FX

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Account opening
4.2

Account opening is fully digital and user-friendly. The broker requires no minimum deposit in most cases. On the other hand, account verification takes relatively long.
Pros
Cons
Fully digital
Slow account verification
Low minimum deposit
J.P. Morgan Self-Directed Investing vs. Ally Invest: Minimum deposit, time to open an account
Ally Invest J.P. Morgan Self-Directed Investing
Minimum deposit $0 $0
Time to open account 1-3 days 1 day

If you are interested more in Ally Invest minimum deposit, this overview will help you.

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Deposit and withdrawal
2.1

Ally Invest doesn't charge a deposit fee and transferring money is easy. On the other hand, you can use only bank transfer and wire transfer withdrawals are expensive.
Pros
Cons
No deposit fee
Credit/Debit card not available
User-friendly
High outgoing wire transfer fee
Free ACH withdrawal
J.P. Morgan Self-Directed Investing vs. Ally Invest: Withdrawal options
Ally Invest J.P. Morgan Self-Directed Investing
Bank transfer Yes Yes
Credit/debit card No No
Electronic wallets No No
Withdrawal fee $0 $0

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Web trading platform
3.5

Ally Invest's web trading platform is user-friendly, with a convenient search function. On the negative side, there is no clear fee report and we also missed the two-step authentication.
Pros
Cons
User-friendly
No clear fee report available
Good search function
No two-step (safer) login
Good customizability (for charts, workspace)
Web trading platform of Ally Invest, a J.P. Morgan Self-Directed Investing alternative
J.P. Morgan Self-Directed Investing vs. Ally Invest: Trading platform scores
Ally Invest J.P. Morgan Self-Directed Investing
Web platform score 3.5 stars 2.9 stars
Mobile platform score 3.3 stars 3.9 stars
Desktop platform score - -

Learn more about Ally Invest's web trading platform in the detailed Ally Invest review.

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Markets and products
2.6

At Ally Invest, you can trade various asset classes from stocks to options. On the negative side, it covers only the US market and futures trading is not available.
J.P. Morgan Self-Directed Investing vs. Ally Invest: Markets and products
Ally Invest J.P. Morgan Self-Directed Investing
Stocks Yes Yes
ETFs Yes Yes
Forex No No
Funds Yes Yes
Bonds Yes Yes
Options Yes Yes
Futures No No
CFDs No No
Crypto No No

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Verdict

Ally Invest is one of the biggest US stockbrokers and is overseen by top-tier regulators. Retail clients of Ally Bank will appreciate that its banking and brokerage platforms are very well integrated - so it's very easy to move cash between those accounts.

Ally Invest has low trading and non-trading fees and offers a good product range in the US. The account opening process is easy and fully digital. We also liked the high quality of its educational tools.

Ally Invest has some drawbacks though. You can trade only on US exchanges. Forex trading is available only through a separate Ally Forex account provided by GAIN Capital (Forex.com). Lastly, there is no option to turn on two-factor authentication for added security.

Still, as trading fees are low and no inactivity fee is charged, feel free to try Ally Invest.

Ally Invest
Summary Ally Invest is a US stockbroker, regulated by top-tier authorities the SEC and FINRA. The company is listed on the New York Stock Exchange and has a banking background.
Fees score 4.5 stars
Recommended for Investors and traders looking for low fees and focusing on the US market

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J.P. Morgan Self-Directed Investing alternatives
Merrill Edge

Merrill Edge is a US-based brokerage platform launched in 2010 by Bank of America (BofA). BofA acquired Merrill Lynch during the 2008 financial crisis, and launched Merrill Edge to combine its online investing arm and Merrill Lynch's investment expertise.

Merrill Edge offers US stocks, ETFs, options and bonds. It is regulated by the Securities and Exchange Commission (SEC) and the Financial Industry Regulatory Authority (FINRA).

Merrill Edge is considered safe because its parent company is a bank with a long track record and solid reputation, it discloses its financials, and is regulated by top-tier authorities. 

Recommended for investors and traders looking for low fees, quick account opening and simple platforms

Pros
Cons
Low trading fees
Limited to US clients and products
Easy and seamless account opening
No demo account
Strong parent company
Few options for deposit/withdrawal

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Fees
4.4

Merrill Edge has overall low trading and non-trading fees, including commission-free stock and ETF trades. However, fund fees are quite high.
Pros
Cons
Commission-free trading (stocks, ETFs)
High fund fees
Low non-trading fees
J.P. Morgan Self-Directed Investing vs. Merrill Edge: Trading fees
Merrill Edge J.P. Morgan Self-Directed Investing
Apple benchmark fee $0.3 $0.3
Vodafone benchmark fee - -
EURUSD benchmark fee - -

Includes spreads, commissions and financing rate for opening a position, holding for a week, and closing.
Position sizes: $2k for stocks and $20k for FX

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Account opening
5.0

Account opening at Merrill Edge is seamless and fully digital; it took us less than a day to have an open account. Only US clients are accepted.
Pros
Cons
Fast
Only US clients are accepted
Fully digital
No minimum deposit
J.P. Morgan Self-Directed Investing vs. Merrill Edge: Minimum deposit, time to open an account
Merrill Edge J.P. Morgan Self-Directed Investing
Minimum deposit $0 $0
Time to open account 1 day 1 day

If you are interested more in Merrill Edge minimum deposit, this overview will help you.

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Deposit and withdrawal
2.2

Merrill Edge has an easy-to-use deposit and withdrawal system with a bank account connection. Unfortunately, credit/debit cards cannot be used to fund the account.
Pros
Cons
Free withdrawal
Credit/Debit card not available
No deposit fee
Slow withdrawal - over 3 days
User-friendly
J.P. Morgan Self-Directed Investing vs. Merrill Edge: Withdrawal options
Merrill Edge J.P. Morgan Self-Directed Investing
Bank transfer Yes Yes
Credit/debit card No No
Electronic wallets No No
Withdrawal fee $0 $0

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Web trading platform
4.3

Merrill Edge has a user-friendly and simple trading platform with a secure login and price alerts. However, it offers only limited customizability and the search function is not so advanced.
Pros
Cons
User-friendly
Limited customizability (for charts, workspace)
Clear fee report
Two-step (safer) login
Web trading platform of Merrill Edge, a J.P. Morgan Self-Directed Investing alternative
J.P. Morgan Self-Directed Investing vs. Merrill Edge: Trading platform scores
Merrill Edge J.P. Morgan Self-Directed Investing
Web platform score 4.3 stars 2.9 stars
Mobile platform score 4.8 stars 3.9 stars
Desktop platform score 4.3 stars -

Learn more about Merrill Edge's web trading platform in the detailed Merrill Edge review.

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Markets and products
2.5

Merrill Edge has a limited product portfolio that consists of stocks, ETFs, mutual funds and bonds. Unfortunately, the product lineup covers only the US market.
J.P. Morgan Self-Directed Investing vs. Merrill Edge: Markets and products
Merrill Edge J.P. Morgan Self-Directed Investing
Stocks Yes Yes
ETFs Yes Yes
Forex No No
Funds Yes Yes
Bonds Yes Yes
Options Yes Yes
Futures No No
CFDs No No
Crypto No No

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Verdict

Overall, Merrill Edge is a solid, easy-to-use trading platform created by Bank of America, one of the US's largest banks.

We rated Merrill Edge highly due to its low fees, easy process of account opening, and reliability.

Some of the drawbacks include its limited product range, research capabilities and deposit/withdrawal options.

As trading and non-trading fees are generally low, the research tools are great and the account opening is seamless, feel free to try it.

Merrill Edge
Summary Merrill Edge is a US-based broker owned by Bank of America (BofA). It is regulated by the top-tier SEC and FINRA; BofA is listed on the NYSE.
Fees score 4.4 stars
Recommended for Investors and traders looking for low fees, quick account opening and simple platforms

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J.P. Morgan Self-Directed Investing alternatives
Fidelity

Fidelity is a US stockbroker founded in 1946. It is regulated by top-tier authorities like the Securities and Exchange Commission (SEC) and the Financial Industry Regulatory Authority (FINRA).

Fidelity is considered safe because it has a long track record and is regulated by top-tier financial authorities.

Recommended for investors and traders looking for solid research and great trading platforms

Pros
Cons
Commission-free US stocks and ETFs
High mutual fund fees and margin rates
Great trading platforms and research
Slower account verification
US and international stocks
Some products not available (e.g. futures)

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Fees
3.7

Fidelity has low trading and non-trading fees, including commission-free US stock trading. On the negative side, margin rates and fees for some mutual funds can be high.
Pros
Cons
Free stock and ETF trading
High fees for non-free mutual funds
Low bond fees
High margin rates
No inactivity fee
J.P. Morgan Self-Directed Investing vs. Fidelity: Trading fees
Fidelity J.P. Morgan Self-Directed Investing
Apple benchmark fee $0.3 $0.3
Vodafone benchmark fee $21.1 -
EURUSD benchmark fee - -

Includes spreads, commissions and financing rate for opening a position, holding for a week, and closing.
Position sizes: $2k for stocks and $20k for FX

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Account opening
4.2

Opening an account at Fidelity is easy and there is no minimum deposit. You can also choose from many account types. However, account verification is a bit slow.
Pros
Cons
No minimum deposit
Slower account verification
User-friendly
Not fully digital in some cases
Many account types
J.P. Morgan Self-Directed Investing vs. Fidelity: Minimum deposit, time to open an account
Fidelity J.P. Morgan Self-Directed Investing
Minimum deposit $0 $0
Time to open account 1-3 days 1 day

If you are interested more in Fidelity minimum deposit, this overview will help you.

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Deposit and withdrawal
3.8

Fidelity offers an exceptionally wide range of base currencies. On the negative side, credit/debit cards are not accepted.
Pros
Cons
Free withdrawal
Credit/Debit card not available
No deposit fee
Several account base currencies
J.P. Morgan Self-Directed Investing vs. Fidelity: Withdrawal options
Fidelity J.P. Morgan Self-Directed Investing
Bank transfer Yes Yes
Credit/debit card No No
Electronic wallets Yes No
Withdrawal fee $0 $0

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Web trading platform
4.5

Fidelity's web platform is easy to use, has many order types and provides two-step authentication. On the negative side, it is not customizable.
Pros
Cons
User-friendly
Limited customizability (for charts, workspace)
Clear fee report
Two-step (safer) login
Web trading platform of Fidelity, a J.P. Morgan Self-Directed Investing alternative
J.P. Morgan Self-Directed Investing vs. Fidelity: Trading platform scores
Fidelity J.P. Morgan Self-Directed Investing
Web platform score 4.5 stars 2.9 stars
Mobile platform score 5.0 stars 3.9 stars
Desktop platform score 4.3 stars -

Learn more about Fidelity's web trading platform in the detailed Fidelity review.

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Markets and products
4.0

Fidelity offers a lot of different trading products, from stocks to options, including international stocks. However, forex and futures trading is not available.
J.P. Morgan Self-Directed Investing vs. Fidelity: Markets and products
Fidelity J.P. Morgan Self-Directed Investing
Stocks Yes Yes
ETFs Yes Yes
Forex No No
Funds Yes Yes
Bonds Yes Yes
Options Yes Yes
Futures No No
CFDs No No
Crypto Yes No

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Verdict

Fidelity is one of the biggest US stockbrokers and is regulated by top-tier authorities.

Fidelity offers commission-free US stocks and ETFs. The trading platforms and research are outstanding, with many tools including trading ideas and detailed fundamental data. The offered range of products includes international stock exchanges in addition to the US market, which is not common among US brokers.

Fidelity has some drawbacks, though. Some mutual funds have high fees, and the margin rates are high as well. You can't trade forex or futures.

As it has great research tools, a user-friendly web trading platform, and charges no inactivity fee, feel free to try Fidelity's services.

Fidelity
Summary Fidelity is a US stockbroker. It is regulated by top-tier authorities SEC and FINRA.
Fees score 3.7 stars
Recommended for Investors and traders looking for solid research and great trading platforms

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J.P. Morgan Self-Directed Investing alternatives
J.P. Morgan Self-Directed Investing

J.P. Morgan Self-Directed Investing, formerly Chase You Invest, is a US-based discount broker established by J.P. Morgan in 2018. The parent company, J.P. Morgan, is one the biggest global Tier 1 investment banks and is listed on the New York Stock Exchange. It is regulated by the Securities and Exchange Commission (SEC) and the Financial Industry Regulatory Authority (FINRA).

J.P. Morgan Self-Directed Investing, formerly Chase You Invest, has a parent company with a a long track record, is listed on the stock exchange, has a banking background, discloses its financials regularly and is overseen by top-tier regulators, which are all good signs for its safety.

J.P. Morgan Self-Directed Investing platform notes the following:

INVESTMENT AND INSURANCE PRODUCTS ARE: NOT A DEPOSIT • NOT FDIC INSURED • NO BANK GUARANTEE • MAY LOSE VALUE

Recommended for beginners and buy-and-hold investors focusing on the us stock market

Pros
Cons
Commission-free US stocks, ETFs, funds and bonds
Available only to US clients
Fast and fully digital account opening
Limited product portfolio
Well-established parent company
Basic research tools

Fees
4.9

J.P. Morgan Self-Directed Investing offers commission-free trading, but transaction and other smaller fees may apply.
Pros
Cons
Low non-trading fees
Low fees like transaction costs may apply
Commission-free stock, ETF, fund and bond trades
J.P. Morgan Self-Directed Investing alternatives trading fees
J.P. Morgan Self-Directed Investing Vanguard Ally Invest Merrill Edge Fidelity
US stock $0.0 $0.0 $0.0 $0.0 $0.0
UK stock - - - - $10.2

Includes spreads, commissions and financing rate for opening a position, holding for a week, and closing.
Position sizes: $2k

Account opening
5.0

Account opening at J.P. Morgan Self-Directed Investing is seamless and fully digital: it took us one day to open an account. However, only US clients are accepted.
Pros
Cons
Fast
Only for US clients
Fully digital
No minimum deposit
J.P. Morgan Self-Directed Investing alternatives minimum deposit and account open times
J.P. Morgan Self-Directed Investing Vanguard Ally Invest Merrill Edge Fidelity
Minimum deposit $0 $0 $0 $0 $0
Time to open account 1 day 1-3 days 1-3 days 1 day 1-3 days

Learn more about J.P. Morgan Self-Directed Investing minimum deposit here.

Deposit and withdrawal
2.2

At J.P. Morgan Self-Directed Investing there is no deposit fee and transferring money is simple and easy, although there could be more withdrawal options.
Pros
Cons
No deposit fee
Credit/Debit card not available
Quick deposit and withdrawal - within 3 days
Only one account base currency
High wire withdrawal fee for external accounts
J.P. Morgan Self-Directed Investing and alternatives withdrawal options and fees
J.P. Morgan Self-Directed Investing Vanguard Ally Invest Merrill Edge Fidelity
Bank transfer Yes Yes Yes Yes Yes
Credit/debit card No No No No No
Electronic wallets No No No No Yes
Withdrawal fee $0 $0 $0 $0 $0

Web trading platform
2.9

J.P. Morgan Self-Directed Investing's web trading platform is exceptionally easy to use and boasts a great search function. However, two-step authentication is missing, there are no clear fee reports and users can't set price alerts.
Pros
Cons
User-friendly
No clear fee report available
Good search function
No two-step (safer) login
Order confirmation
Limited customizability (for charts, workspace)
J.P. Morgan Self-Directed Investing and alternatives trading platform scores
J.P. Morgan Self-Directed Investing Vanguard Ally Invest Merrill Edge Fidelity
Web platform score 2.9 stars 3.4 stars 3.5 stars 4.3 stars 4.5 stars
Mobile platform score 3.9 stars 4.4 stars 3.3 stars 4.8 stars 5.0 stars
Desktop platform score - - - 4.3 stars 4.3 stars

Learn more about J.P. Morgan Self-Directed Investing's web trading platform in the detailed J.P. Morgan Self-Directed Investing review.

Markets and products
2.1

J.P. Morgan Self-Directed Investing has a limited product portfolio including stocks, ETFs, funds, bonds and options. Unfortunately, the product portfolio only includes assets traded on the US market.
J.P. Morgan Self-Directed Investing and alternatives markets and products
J.P. Morgan Self-Directed Investing Vanguard Ally Invest Merrill Edge Fidelity
Stocks Yes Yes Yes Yes Yes
ETFs Yes Yes Yes Yes Yes
Forex No No No No No
Funds Yes Yes Yes Yes Yes
Bonds Yes Yes Yes Yes Yes
Options Yes Yes Yes Yes Yes
Futures No No No No No
CFDs No No No No No
Crypto No No No No Yes

Verdict

J.P. Morgan Self-Directed Investing, formerly Chase You Invest, offers great fees: the broker does not charge additional fees for trading US stocks, ETFs, mutual funds and US bonds. Some very low charges may apply to cover costs imposed by regulatory or stock exchange authorities (e.g. $0.01-0.03 per $1,000 principal for US stocks and ETFs). 

The fully digital account opening is easy and fast, and onboarding is seamless. J.P. Morgan Self-Directed Investing's parent company, J.P. Morgan, has a banking background, is listed on the New York Stock Exchange and is regulated by the SEC. 

J.P. Morgan Self-Directed Investing has some drawbacks, though. It is only available to US residents, the product portfolio is limited, with a heavy focus on US markets, and research tools are basic. 

In a nutshell, J.P. Morgan Self-Directed Investing offers low-cost trading and has one of the most robust parent companies. Feel free to give it a try. 

J.P. Morgan Self-Directed Investing
Summary J.P. Morgan Self-Directed Investing is a brokerage solution offered by J.P. Morgan Securities LLC (a J.P. Morgan affiliate), regulated by top-tier US authorities the SEC and FINRA. J.P. Morgan is a NYSE-listed company with a banking background.
Fees score 4.9 stars
Recommended for Beginners and buy-and-hold investors focusing on the US stock market

J.P. Morgan Self-Directed Investing alternatives
Bottom line

Based on our analysis, there are several good alternatives to J.P. Morgan Self-Directed Investing. They all offer similar products and target similar customers. Here's a recap of the results in a table.

J.P. Morgan Self-Directed Investing alternatives
Broker Info Recommended for
J.P. Morgan Self-Directed Investing US-based discount broker Beginners and buy-and-hold investors focusing on the US stock market
Vanguard US stockbroker Long-term investors looking for great ETF and mutual fund selection
Ally Invest US stockbroker Investors and traders looking for low fees and focusing on the US market
Merrill Edge US discount broker Investors and traders looking for low fees, quick account opening and simple platforms
Fidelity US stockbroker Investors and traders looking for solid research and great trading platforms

Still unsure? Use our broker finder and find the best broker for you or learn more about investing your money.

Author of this article

Gyula Lencsés, CFA

Author of this article

Gyula has more than 10 years of experience in the financial industry. He spent most of his career in the wealth management business as a portfolio manager of mutual funds. He has trading experience in a wide range of asset classes, including stocks, ETFs, bonds, commodities, forex, and derivatives markets. He joined BrokerChooser in 2020 and his aim is to make finding the best brokers in a rapidly changing investment world as easy as possible.

Gyula Lencsés, CFA

Head of Content

Gyula has more than 10 years of experience in the financial industry. He spent most of his career in the wealth management business as a portfolio manager of mutual funds. He has trading experience in a wide range of asset classes, including stocks, ETFs, bonds, commodities, forex, and derivatives markets. He joined BrokerChooser in 2020 and his aim is to make finding the best brokers in a rapidly changing investment world as easy as possible.

Everything you find on BrokerChooser is based on reliable data and unbiased information. We combine our 10+ years finance experience with readers feedback. Read more about our methodology

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Vanguard Ally Invest

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