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Compare Interactive Investor vs UK investment platforms

Your expert
Eszter Z.
Fact checked by
Adam N.
6d ago
Personally tested

Is Interactive Investor good for UK services like ISA?

Reading time: 5 minutes

Inflation hits hard. And to fight it, ISAs - or generally, anything other than keeping your money in a piggybank - may help a bit with your finances.

When choosing a broker or a financial service provider for opening an ISA account, your first instinct might be to go with familiar, local names. But in some cases, global brokers might have better offers overall, and might suit your priorities better. Bad UX is daunting and haunting. And sometimes, it is hard to understand fee terms at financial services. This is what we want to help you with, so let's compare! Let's raise the first question: does Interactive Investor work as your main provider for your ISA account?

To sum up: yes, Interactive Investor can be a viable choice as it has ISA! Let's see why.
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It is an important step when you want to take your finances into your hands and find the best ISA broker for yourself. Our expert team has saved hours of work for you, and reviewed over a 100 brokers based on BrokerChooser's unique methodology. We checked — among other 500 criteria — safety, ease of account opening, fees, and education materials. This unique approach is also addressing the concerns of our UK readers based on their feedback to bring you the most viable choices.

BrokerChooser score
4.6 4.6 /5
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Global vs UK providers: key info

While UK-focused full-service brokers might be better known in Britain, there are several benefits to choosing a global online broker. Their services are often cheaper than the prices of their local competitors. Plus, you also don't need to let go of tax efficient ways to invest (such as ISA or SIPP accounts), as some of these global brokers also offer a wide selection of local products.

Here are some of the key aspects of the two types of brokers
Full-service UK investment platforms Discount/online global platforms
All-in-one package of a broad selection of financial services Focuses only on brokerage and savings
Alternative wealth products, managed accounts DIY investment and trading
Higher fees Lower fees on avarage
Account opening can take longer and might require in-person process Faster and online account opening

Compare Interactive Investor vs. local brokers

Is Interactive Investor a legit broker?
See how Interactive Investor is regulated and whether you should have any concerns using it.

In this table we compared the Interactive Investor and some of the top local UK financial institutions based on what they offer and for how much.

We have looked at what assets and financial products these firms offer, and how much it costs for you to grow your investments with them.

Now look at how easy it is for you to use these financial service providers.

How easy are these brokers for you to use?

Interactive Investor vs. other UK investment platforms
Time to open account
1 day 1 day 1 day >3 days 1-3 days
Fees class
Average High Average Average Average
Withdrawal methods
Bank transfer Bank transfer Bank transfer Bank transfer Bank transfer, Credit/debit cards
Quality educational texts
Yes Yes Yes Yes No
Markets and products score
2.6 stars 2.7 stars 3.0 stars 2.5 stars 3.8 stars
Mobile user-friendliness
Great Great Great - Great
ISA available at broker
Yes Yes Yes Yes Yes

The verdict on Interactive Investor:

  • 💸 Fees: when it comes to trading and non-trading fees, Interactive Investor has average conditions. Sure, there must be a better alternative.
  • 📱 User experience: they are also good in UX. The investment journey on mobile shouldn't be a hassle, it is easily understandable.
  • 📈 Market and product selection: when it comes to a broad product selection, you'll only find the most necessary assets for your investments. For a bigger selection, you might need to look for another service.
  • And the million-dollar question...what about ISA? Luckily, if all other aspects above are good enough, you can go for Interactive Investor and save up in an ISA, woohoo!

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Still not convinced?

No worries. Thankfully, our great team brought you a unique page to collect the best brokers to open an ISA account.

We are also collected all there is to know about the best investment providers in the United Kingdom.

And lastly, go no further if you in need of a personal recommendation and feel free to reach out to us via email!

Check out this short video for a behind-the-scenes peek into how our experts personally test and evaluate brokers.

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Further reading

Everything you find on BrokerChooser is based on reliable data and unbiased information. We combine our 10+ years finance experience with readers feedback. Read more about our methodology.

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Eszter Zalán
Author of this article
Eszter is a former Editor and Financial Journalist for BrokerChooser. She wrote and edited BrokerChooser's content from 2021 onwards, bringing her more than a decade-long experience in journalism to the team. She has covered world affairs and several financial crises, and dove deep into SEO and coding to make BrokerChooser's content more accessible to users.
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