Hargreaves Lansdown Alternatives in 2025

Written by
Adam N.
Fact checked by
Updated
Dec 2024
Dive into our toplist of regulated and trusted brokers that we tested with real money. Every broker is available in United States.

Are you not fully satisfied with the services of Hargreaves Lansdown and looking for some similar, but better options? Or maybe it's not available in your country, and you're interested in another broker like it?

We dug through our database to find other trusted providers that may better fit your needs. In our expert view, the best alternatives to Hargreaves Lansdown are:

  1. Interactive Brokers - International broker providing all asset classes
  2. Ally Invest - US stockbroker
  3. E*TRADE - US stockbroker
  4. Charles Schwab - US discount broker
  5. Fidelity - US stockbroker
  6. Firstrade - US discount broker
  7. J.P. Morgan Self-Directed Investing - US-based discount broker
  8. moomoo - US zero-fee discount broker
  9. Merrill Edge - US discount broker
  10. Vanguard - US stockbroker
There are multiple excellent alternatives to Hargreaves Lansdown
Adam
Adam Nasli
Regulation • Fighting Scams • Market Analysis

Together with my brokerage analyst colleagues, I have thoroughly tested the services of over 100 trusted brokers around the world by opening a real-money account. Here's what you need to know about finding alternatives to Hargreaves Lansdown:

  • You have several great options when looking for an alternative to Hargreaves Lansdown.

  • These alternatives offer similar products and target similar clients as Hargreaves Lansdown.

  • Compare some key factors (like fees) to find the broker that best suits your needs.

  • Use our Compare Brokers tool to dig deeper into the differences between brokers.

In the table below we collected all the most important details so you can check how the Hargreaves Lansdown and its alternatives compare to each other. Just use the drop-down menus to select the features you want to compare.

Broker
Broker intro
Hargreaves Lansdown
UK-based stockbroker
Interactive Brokers
International broker providing all asset classes
Ally Invest
US stockbroker
E*TRADE
US stockbroker
Charles Schwab
US discount broker
Fidelity
US stockbroker
Firstrade
US discount broker
J.P. Morgan Self-Directed Investing
US-based discount broker
moomoo
US zero-fee discount broker
Merrill Edge
US discount broker
Vanguard
US stockbroker
Comparison of Hargreaves Lansdown and its alternatives

Popularity of the best alternative brokers to Hargreaves Lansdown

Interested in what others think? Here's how many people chose these brokers, which are the best alternatives to Hargreaves Lansdown, at BrokerChooser in the last 6 months.

Why are these brokers considered good alternatives to Hargreaves Lansdown?

When we say a given online broker is a good alternative to Hargreaves Lansdown we mean that these brokers are similar to Hargreaves Lansdown in:

  • the products they offer, meaning you can buy mostly the same things, i.e. stocks, CFDs, options, etc.

  • the type of clients they target, i.e. beginners, experienced investors, or day traders.

Look into these areas when comparing Hargreaves Lansdown alternatives

When trying to find the the best alternative choice to Hargreaves Lansdown, you should check and compare their characteristics along these five main categories that best bring out the differences between brokers:

Fees: Your online brokerage may charge different types of fees, and both the number and the size of these fees may vary significantly from broker to broker. This can greatly impact your returns and overall experience. Hargreaves Lansdown's fees are rather high. This gives you a good chance to cut your costs by choosing a cheaper Hargreaves Lansdown alternative.

Account opening: To open an account some brokers don't ask for a minimum deposit at all, while others may require up to €50,000 to be invested. The time it takes to open your account can be very different as well. At Hargreaves Lansdown this is not a problem as you can have it ready on the same day you registered.

Deposit/withdrawal: The number of ways that you can deposit or withdraw money to or from your account matters a lot. For example, while you can make a deposit with a credit card at Hargreaves Lansdown, this might not be the case at its alternatives.

Web trading platform: While online brokers are usually available on various platforms like mobile and tablet apps or desktop software, most people use them through their web platform in a browser. User-friendly trading platforms that offer many different resources can significantly increase your trading comfort.

Markets and products: A lot of people have specific products they would like to invest in. Knowing whether stocks, forex, mutual funds, and other products are available at the given Hargreaves Lansdown alternative is a must.

So far BrokerChooser has reviewed 104 online brokers in detail, which gives this comparison a solid foundation. Not only that, but all of these brokers are reviewed using the exact same broker review methodology, which makes everything easily comparable. For each broker, we

  • open a live account
  • check over 100 criteria, with importance based on the preferences of real traders
  • refresh data regularly


Now let's dive into the details of how Hargreaves Lansdown and its alternatives perform in the most important areas!

Hargreaves Lansdown and its alternatives compared

Broker
US stock
UK stock
Hargreaves Lansdown
$15.1
$15.1
Interactive Brokers
$1.0
$3.8
Ally Invest
$0.0
-
E*TRADE
$0.0
-
Charles Schwab
$0.0
-
Fidelity
$0.0
$11.3
Firstrade
$0.0
-
J.P. Morgan Self-Directed Investing
$0.0
-
moomoo
$0.0
-
Merrill Edge
$0.0
-
Vanguard
$0.0
-
Hargreaves Lansdown and alternatives trading fees
Broker
Minimum deposit
Hargreaves Lansdown
$0
Interactive Brokers
$0
Ally Invest
$0
E*TRADE
$0
Charles Schwab
$0
Fidelity
$0
Firstrade
$0
J.P. Morgan Self-Directed Investing
$0
moomoo
$0
Merrill Edge
$0
Vanguard
$0
Hargreaves Lansdown and alternatives minimum deposit and account open times

Learn more about Hargreaves Lansdown minimum deposit details.

Broker
Bank transfer
Credit/debit card
Hargreaves Lansdown
Interactive Brokers
Ally Invest
E*TRADE
Charles Schwab
Fidelity
Firstrade
J.P. Morgan Self-Directed Investing
moomoo
Merrill Edge
Vanguard
Hargreaves Lansdown and alternatives withdrawal options and fees
Hargreaves Lansdown - Web trading platform
Broker
Web platform score
Mobile platform score
Hargreaves Lansdown
3.9
/5
3.9
/5
Interactive Brokers
4.3
/5
4.3
/5
Ally Invest
4.5
/5
5.0
/5
E*TRADE
4.5
/5
4.5
/5
Charles Schwab
4.3
/5
4.7
/5
Fidelity
4.5
/5
5.0
/5
Firstrade
4.5
/5
4.5
/5
J.P. Morgan Self-Directed Investing
3.9
/5
4.9
/5
moomoo
0.0
/5
5.0
/5
Merrill Edge
4.3
/5
4.8
/5
Vanguard
2.7
/5
4.4
/5
Hargreaves Lansdown and alternatives trading platform scores

Learn more about Hargreaves Lansdown's web trading platform in the detailed Hargreaves Lansdown review.

Broker
Stocks
ETFs
Hargreaves Lansdown
Interactive Brokers
Ally Invest
E*TRADE
Charles Schwab
Fidelity
Firstrade
J.P. Morgan Self-Directed Investing
moomoo
Merrill Edge
Vanguard
Hargreaves Lansdown and alternatives markets and products

Recommended for traders looking for broad market access and a professional trading environment

Visit broker

Interactive Brokers snapshot
Broker intro International broker providing all asset classes
Overall score 4.9 stars
Minimum deposit $0
Inactivity fee No
Time to open account 1-3 days
Read review For a detailed analysis of Interactive Brokers, check out our review for 2025.

Recommended for investors and traders looking for low fees and focusing on the US market

Visit broker

Ally Invest snapshot
Broker intro US stockbroker
Overall score 4.5 stars
Minimum deposit $0
Inactivity fee No
Time to open account 1-3 days
Read review For a detailed analysis of Ally Invest, check out our review for 2025.

Recommended for investors and traders looking for solid research and a great mobile trading platform

Visit broker

E*TRADE snapshot
Broker intro US stockbroker
Overall score 4.4 stars
Minimum deposit $0
Inactivity fee No
Time to open account 1-3 days
Read review For a detailed analysis of E*TRADE, check out our review for 2025.

Recommended for investors and traders looking for solid research, low fees and great customer service

Visit broker

Charles Schwab snapshot
Broker intro US discount broker
Overall score 4.6 stars
Minimum deposit $0
Inactivity fee No
Time to open account 1 day
Read review For a detailed analysis of Charles Schwab, check out our review for 2025.

Recommended for investors and traders looking for solid research and great trading platforms

Visit broker

Fidelity snapshot
Broker intro US stockbroker
Overall score 4.5 stars
Minimum deposit $0
Inactivity fee No
Time to open account 1-3 days
Read review For a detailed analysis of Fidelity, check out our review for 2025.

Recommended for beginners and investors looking for zero-commission trading, focusing on the US market

Visit broker

Firstrade snapshot
Broker intro US discount broker
Overall score 4.1 stars
Minimum deposit $0
Inactivity fee No
Time to open account 1-3 days
Read review For a detailed analysis of Firstrade, check out our review for 2025.

Recommended for beginners and buy-and-hold investors focusing on the US stock market

Visit broker

J.P. Morgan Self-Directed Investing snapshot
Broker intro US-based discount broker
Overall score 4.5 stars
Minimum deposit $0
Inactivity fee No
Time to open account 1 day
Read review For a detailed analysis of J.P. Morgan Self-Directed Investing, check out our review for 2025.

Recommended for investors and traders looking for zero-commission trading and focusing on US markets

Visit broker

moomoo snapshot
Broker intro US zero-fee discount broker
Overall score 4.5 stars
Minimum deposit $0
Inactivity fee No
Time to open account 1-3 days
Read review For a detailed analysis of moomoo, check out our review for 2025.

Recommended for investors and traders looking for low fees, quick account opening and simple platforms

Visit broker

Merrill Edge snapshot
Broker intro US discount broker
Overall score 4.5 stars
Minimum deposit $0
Inactivity fee No
Time to open account 1 day
Read review For a detailed analysis of Merrill Edge, check out our review for 2025.

Recommended for long-term investors looking for great ETF and mutual fund selection

Visit broker

Vanguard snapshot
Broker intro US stockbroker
Overall score 4.2 stars
Minimum deposit $0
Inactivity fee No
Time to open account 1-3 days
Read review For a detailed analysis of Vanguard, check out our review for 2025.

Dig deeper into comparing Hargreaves Lansdown alternatives

Based on our analysis, there are several good alternatives to Hargreaves Lansdown. They all offer similar products and target similar customers.

If you want to dig deeper into the differences between the best alternatives for Hargreaves Lansdown in your country, head over to our Compare Broker tool, where you can compare brokers by filtering for various criteria including minimum deposits, fees, available products and more.

For comprehensive insights into Hargreaves Lansdown, read our Hargreaves Lansdown review for 2025. Our analysis is based on more than 600 individual data points as well as first-hand experience.

Everything you find on BrokerChooser is based on reliable data and unbiased information. We combine our 10+ years finance experience with readers feedback. Read more about our methodology.

author
Adam Nasli
Author of this article
I bring extensive financial expertise as one of BrokerChooser's earliest team members. Personally, I tested nearly all 100+ brokers on our site, opening real-money accounts, executing trades, assessing customer services, and providing firsthand assessment. My professional background includes roles in the banking sector and a degree from Central European University, where I teach finance. My passions lies in in-depth research of the financial industry, building trading algorithms, and managing long-term investments.
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