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Trading stocks at Ally Invest: an expert guide and rating

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Is Ally Invest a good broker for stocks?

Are you interested in stock investing? Thankfully, many of the world's leading online brokers offer stocks; but not all do, and trading conditions such as fees or stock selection can vary greatly.

You're looking in the right place, though, as Ally Invest is a great choice for stock trading in many respects. Click to open your Ally Invest account or read on for details and comparisons.

Ally Invest is a great place to trade stocks
Edith
Edith Balázs
Forex • Safety • Financial Journalism

I've tested dozens of stockbrokers over the years, using live accounts to have a closer look at fees, market access and platform usability. Ally Invest impressed me overall; here's why:

  • You can trade stocks across 5 stock exchanges at Ally Invest.
  • Stock trading fees at Ally Invest are low.
  • Sadly, you can't trade fractional shares at Ally Invest.
  • Looking for even better options? See our list of the best stock brokers.

Before we begin, let's see if Ally Invest is available in your country

Yes, you can open an account at Ally Invest if you live in the United States!

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Overall score
4.5/5
Minimum deposit
$0
Stock fee
Low
Options fee
Low
Inactivity fee
no
Account opening
1-3 days
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You can access 5 stock exchanges at Ally Invest

Diversify your portfolio! That's probably the first advice you'll get as a stock investor, and it's one you should definitely heed in order to minimize risk. You can diversify your stock investments in many ways; for example, by picking stocks across several sectors or from different countries. To be able to do that effectively, choose a broker that offers you access to as many stock markets as possible.

The world's biggest stock markets, such as the NYSE, the NASDAQ, or the exchanges of London, Tokyo or Hong Kong each have about 2,000-4,000 listed stocks. So having a broker with access to multiple exchanges can potentially let you choose from tens of thousands of stocks. Just be aware that some brokers that offer access to these exchanges may focus on the biggest names only and may not let you trade some smaller companies on a specific exchange.

Exchange-traded funds, or ETFs, are also a great way to diversify your investments. In fact, they take some of the burden of diversification off your shoulders, as they already often include a diverse set of stocks. Brokers where you can trade stocks also invariably offer ETFs, and Ally Invest is no exception. If you find picking individual stocks too much trouble, click to learn more about ETFs, or head straight to our selection of the best ETF brokers.

In the table below, we give an estimate of the number of stocks and ETFs available at Ally Invest and its peers, where available.

Broker
Stock markets (#)
Ally Invest
5
Merrill Edge
4
Fidelity
25
Stock market availability at Ally Invest and selected competitors

How do I find the stock I need at Ally Invest?

Most online brokers, including Ally Invest, have an easy-to-use search function, where you can simply type in a stock's name or symbol. Some brokers also let you browse stocks and ETFs by categories - e.g. by sector or by geographic region.

Ally Invest - Web trading platform - Search

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Stock trading fees at Ally Invest are low

Stock trading involves various types of fees. The most important of these are commissions, charged after each trade either on a percentage basis or as a flat fee. Thankfully, an increasing number of brokers no longer charge a commission for stock and ETF trading.

Among less obvious trading fees, your broker may charge a conversion fee if you trade a stock quoted in a different currency than your brokerage account (e.g. if you have a euro account but buy a USD-priced stock). The spread - that tiny gap you see between the buy/sell quotes for a stock - is an indirect cost for you that goes toward the profits of the stock exchange and other intermediaries.

Most brokers apply the exact same pricing to stocks and ETFs.

For a more detailed overview of costs related to stock investing, check out our in-depth guide to brokerage fees.

Broker
US stock
Ally Invest
$0.0
Merrill Edge
$0.0
Fidelity
$0.0
Stock trading fees at Ally Invest and selected competitors

Ally Invest is a zero-commission broker, so trading US stocks at Ally Invest is free of charge. Bear in mind, though, that there's no such thing as a free lunch. The payment-for-order-flow model, which is used by some zero-commission brokers to generate income (rather than relying on commissions), could potentially create a conflict of interest between you and your broker. This could result in trade execution that may be unfavorable for you under certain market conditions. Besides, you may still have to pay non-trading fees (more on these below).

Other fees at Ally Invest

The costs of stock investing don't stop at trading fees, as there may be fees related to maintaining or funding your account. Most online brokers don't charge an account fee or a deposit fee, but inactivity fees (for not using your account for an extended period) and withdrawal fees are more common.

Broker
Inactivity fee
Ally Invest
Merrill Edge
Fidelity
Other fees at Ally Invest and selected competitors

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No fractional shares at Ally Invest

OK, so you've decided to follow everyone's advice and diversify your stock investments. But there's a problem: many popular stocks cost $200-300 apiece or even more. Just how are you supposed to buy several (or even just one) of these stocks if you have only $100 to invest at a time?

Fractional shares are an increasingly popular solution to this problem. So how do fractional shares work? It means you can buy just a small fraction of an otherwise pricey stock - often as small as $1. In other words, your $100 can actually buy you dozens of shares. These behave just like the 'full' share, rising or falling by the same percentage. It works the same way when it comes to selling. You don't need to sell the exact same fraction you bought; you can sell any fraction you like.

Unfortunately, you can't trade fractional shares at Ally Invest, so you'll need either bigger sums to invest at a time or see yourself limited to cheaper stocks. Check the table below to see whether you can trade fractional shares, and under what conditions, at some brokers similar to Ally Invest.

Broker
Fractional shares
Ally Invest
Merrill Edge
Fidelity
Fractional shares availability at Ally Invest and selected competitors

Minimum deposit at Ally Invest

If you are starting small, choose a broker that doesn't require a large initial deposit. Thankfully, many brokers no longer require a minimum deposit, or only a reasonably small one.

Broker
Minimum deposit
Ally Invest
$0
Merrill Edge
$0
Fidelity
$0
Minimum deposit at Ally Invest and selected competitors

Choose from the world's best stock brokers

Ally Invest may be good, but why not check out the best in class? To rank the world's best stock brokers, our expert team of analysts looked at hundreds of features and data points at 100+ online brokers to see which ones have:

  • the lowest stock trading fees,
  • the broadest stock selection, and
  • the best overall user experience when it comes to trading platform features, account opening and funding.

Go pick the one that best suits your needs!

Alternatively, read our full review of Ally Invest for 2024, including fees, deposit options, and platform features on desktop and mobile.

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Further reading

Everything you find on BrokerChooser is based on reliable data and unbiased information. We combine our 10+ years finance experience with readers feedback. Read more about our methodology.

author
Edith Balázs
Author of this article
I bring 20+ years of experience as a correspondent having worked for Bloomberg, Dow Jones and The Wall Street Journal covering macroeconomics, stock, currency and fixed-income markets. I hold a Master's degree in American Studies and Journalism.
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