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AJ Bell Youinvest Review 2024

Written by
Gyula L.
Fact checked by
Updated
1d ago
Trusted by BrokerChooser
  • Regulated by the top-tier FCA in the UK
  • Founded in 1995
  • Investor protection is £85k
  • Clean track record: no major regulatory incidents or fines
977 people picked this broker at BrokerChooser in the last 6 months

Our take on AJ Bell Youinvest

AJ Bell Youinvest is a UK direct-to-investor investment platform.

It provides a quick account opening process (no more than 10 minutes), and you get a not too sophisticated, but very usable trading platform. If you need assistance from customer service, the response time is short. It is a good choice for beginner investors.

However, trading fees are average and the product lineup lacks forex, options, futures and CFDs. Technical research tools, especially charting, are quite basic, not suitable for advanced research.

BrokerChooser gave AJ Bell Youinvest a 4.3/5 rating based on analyzing 600+ criteria and testing via opening a live account.

BrokerChooser score
4.3 4.3 /5
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Pros
  • Fast account opening
  • Easy to use trading platforms
  • Great customer service
  • Interest paid on uninvested cash
Cons
  • Limited product offer
  • Basic technical research tools
“I recommend AJ Bell Youinvest for beginners and investors with small and medium portfolios focusing on the UK market.”

AJ Bell Youinvest summary

Snapshot of key data
🗺 Country of regulationUK
💰 US stock fee£9.95 per trade
💰 Inactivity fee chargedNo
💰 Withdrawal fee$0
💰 Minimum deposit$0
💵 Available base currenciesGBP
💵 Conversion fee of deposits in non-base currencyFirst £10,000 0.75%, 0.5% for the next £10k, 0.25% thereafter
💳 Deposit with bank cardAvailable
🕖 Time to open an account1 day
🎮 Demo account providedNo
🛍️ Products offeredStock, ETF, Fund, Bonds via phone order
Fees
Account opening
Deposit and withdrawal
Desktop platform

For a more comprehensive, in-depth look at the broker's services and features, simply expand on the sections below.

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Fees

Score: 2.6/5
AJ Bell Youinvest has low fund fees and the non-trading fees are also reasonable. Deposit and withdrawal are free. On the negative side, you will be charged a custody fee based on your trading history and asset volume.
Pros
  • Low non-trading fees
  • No withdrawal fee
  • Low mutual fund fees
Cons
  • Custody fee
  • Average stock fees
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Account opening

Score: 5/5
Expect a quick, user-friendly and fully digital account opening process without a required minimum account balance. The downside: it's only available to UK residents.
Pros
  • Fast
  • Fully digital
  • No minimum deposit
Cons
  • Available only to UK residents
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Deposit and withdrawal

Score: 3.3/5
Deposits and withdrawals are free and the process is user-friendly. However, accounts are available only in GBP and one-off deposits cannot be sent via bank transfer.
Pros
  • Credit/Debit card available
  • Free withdrawal
  • No deposit fee
Cons
  • Only one account base currency
  • Bank transfer is not available for one-off deposits
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Web trading platform

Score: 3.7/5
AJ Bell Yoinvest's web platform is user-friendly and well-designed. Two-step login is available and the fee reports are clear. On the negative side, customizability is limited and price alerts are not supported.
Pros
  • User-friendly
  • Clear fee report
  • Two-step (safer) login
Cons
  • Limited customizability (for charts, workspace)
  • No price alerts
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Mobile trading platform

Score: 4.2/5
AJ Bell Youinvest offers a great mobile trading platform, which guarantees a smooth and straightforward user experience. Nevertheless, we missed price alerts.
Pros
  • User-friendly
  • Two-step (safer) login
  • Good search function
Cons
  • No price alerts
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Desktop trading platform

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Markets and products

Score: 3/5
AJ Bell Youinvest has a limited product portfolio, including stocks, ETFs crypto and funds. Popular assets like forex, options, futures, and CFDs are missing. Bonds can be traded only via phone orders.
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Research

Score: 3.3/5
The focus of the research section is on novice investors, with an array of simple and easy to use tools. However, more sophisticated charting tool and analytic tools are missing. Most of the content is provided by Morningstar.
Pros
  • Trading ideas
  • Data on asset fundamentals
  • Quality news flow
Cons
  • Limited interactive charting
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Customer service

Score: 4.5/5
AJ Bell Youinvest's customer service is great, providing fast and relevant answers on several channels, but there is no 24/7 availability.
Pros
  • Phone support
  • Live chat
  • Fast response time
Cons
  • No 24/7 support
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Education

Score: 3.5/5
AJ Bell Youinvest offers useful material for novice investors in the form of articles, videos, downloadable guides and podcasts. The quality of the educational material is great, but sometimes it's hard to find the content on the site. There is no demo account to practice on.
Pros
  • Trading platform tutorial
  • Educational videos
  • Good production quality
Cons
  • No demo account
  • Not well-structured
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Safety

AJ Bell is regulated by the UK's FCA, a top-tier regulator, so there is a high level of investor protection (£85,000). The broker is also listed on the London Stock Exchange.
Pros
  • High level of investor protection
  • Listed on stock exchange
  • All clients belong to a top-tier financial authority
Cons
  • No negative balance protection
  • Does not hold a banking license
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Bottom line

AJ Bell Youinvest is one of the biggest UK discount brokers, and is regulated by the top-tier FCA.
The broker's fees are average and the account opening process is fast and easy. The web and mobile trading platforms are user-friendly. Its customer service is great, providing quick and relevant answers.
There are some drawbacks though. You can trade only stocks, ETFs, and mutual funds and technical research tools are limited.
As there is no minimum deposit and no inactivity fee, feel free to try AJ Bell Youinvest.

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Author of this review

Gyula Lencsés, CFA
Gyula Lencsés, CFA

Gyula is a former analyst expert and Head of Content at BrokerChooser. With over a decade in finance, he led content creation at BrokerChooser and personally evaluated some of our 100+ listed brokers. He opened real-money accounts, executed transactions, and engaged with customer services, offering firsthand assessments. Prior to BrokerChooser, he managed mutual funds in wealth management, trading stocks, ETFs, bonds, commodities, forex, and derivatives. His goal: simplify the hunt for top brokers in a dynamic investment landscape.

Everything you find on BrokerChooser is based on reliable data and unbiased information. We combine our 10+ years finance experience with readers feedback. Read more about our methodology.

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